Trusted Customer View

Our latest release to accurately identify customers, provide deep customer relationship context, and respect customer consent and preferences.

Read Tealium’s latest eBook detailing how a CDP is your secret weapon for putting trust at the heart of every customer relationship.

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Build customer profiles at the heart of your CX that are reliable, compliant, and high quality.

The most effective customer experiences are built on trust. However, across an increasingly fragmented customer journey there are numerous areas where you can fall short of customer expectations. Tealium’s Trusted Customer View release enables companies to build a customer profile chock full of consented, high quality, and secure first-party data as the foundation for CX action and analysis across the tech landscape. Now even the most regulated industries can deliver experiences on par with CX leaders.

For documentation and ongoing updates, check out the Tealium Learning Center.

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Consented and Compliant First-Party Data

The privacy and consent landscape is a complex multi-vendor web that often depends on time consuming, manual, and error-prone implementations. Tools that can help privacy operations usually lack the robust integrations with activation channels necessary to automate customer trust. Tealium’s new consent enforcement and orchestration capabilities ease integration complexity and automate compliance with preferences at scale.

Accurate, Targetable Customer Profiles

Recognizing and providing customers with deeply relevant experiences requires an agile, omnichannel approach built on privacy first. However, in the quest for deep insights, many technologies run the risk of violating customer trust. Tealium’s deterministic approach to identity, complemented by turnkey integrations in our new Identity Partner Ecosystem means you get the best of both worlds, with the agility to adapt to any set of conditions.

Data Collection, Monitoring, and Delivery

Building a trusted relationship also depends on reliably delivering the experience your customer expects. This means acting within the full context of your customer relationships, and avoiding broken experiences due to technical issues or missing insights. With new no-code event data collection tracking customer behavior, along with features hardening data flows and surfacing issues, you can deliver an experience that’s always relevant and reliable.

Ensure every customer engagement is accurately targeted, built on trusted insights, and respects customer privacy preferences.

Know Your Customer...Better

Get Data Peace of Mind

Scale the Value of Data

Integrate high quality data to produce richer, more accurate, and targetable profiles

Get deeper direct measurement of customer behavior, group profiles for better orchestration, and complement with an ecosystem of identity provider data to better automate customer experience.

Improved data governance and consent management

Use integrations with Consent Management Platforms for better operational efficiency, while lowering the risk of manual errors. Orchestrate consent to automate your practices, and reliably setup new data flows with confidence.

Standardize data to unlock valuable insights

Tealium provides unmatched flexibility defining your data in the terms or your own business. Now, you can map your custom data schema to Tealium standards to unlock new, automated insights.