5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

Why GDPR Will Fast Track The Fourth Industrial Revolution
A HuffingtonPost Article

As consumers interact with sophisticated devices, cars and bots, they generate huge stores of data about their likes, dislikes, needs, and habits. Using such insight, almost every aspect of business operations can be enhanced, from product optimization to targeted advertising. But with more data access comes greater…keep reading.

How To Attract Online Shoppers During The Holidays
A MarTech Series Article

The holidays are just around the corner and top industry experts are sharing insights and tips on how to design a marketing plan for customers. For most brands Cyber Weekend 2017 saw strong traffic numbers every day since Black Friday and continued well into the week, proving that digital is the primary shopping destination and bigger than…keep reading.

The Six-Point Guide to Data-Driven Transformation
An Econsultancy Article

Commonly known as ‘digital transformation’, this process could (and perhaps should) be thought of as ‘data-driven transformation’ considering how important data is to the whole process. Reason being, unless data is captured, shared and utilized, any increased adoption of digital technology will be in vain. A competitor with the better data will most likely win in the end. With this in mind, how can companies transform both digitally and…keep reading.

Data, Data Everywhere, But Execution Is Key
An ExchangeWire Article

Data is everywhere, and in massive amounts; but what good can all that data be to marketers if the data isn’t usable, scalable, or able to be properly utilized to their advantage? Almost every marketer has an insatiable appetite for data. Beyond targeting, modern marketers leverage data to holistically understand consumers, validate assumptions, increase their pool of prospects and, ultimately, power their analytics. That said, not all data is…keep reading.

Study: US Consumers Think Their Personal Data Is Worth Only $244 Per Year
A MarTech Today Article

US consumers are probably undervaluing their data. Asked in a recent survey “What financial value would you put on your anonymous data per year?” respondents answered $244. The survey sought to assess consumer attitudes toward data privacy, security and use in advertising. Asked what kinds of data were being collected on them, people said…keep reading.

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