Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

The Fourth Industrial Revolution: Will You Sink or Swim?
An InformationWeek Article

These are exciting times for those determined to propel their business towards the next age of digitalization, but beyond the sophisticated tools and intelligent machines, leaders have to give thought to how their employees will help to drive success and navigate the shifting tide to avoid…keep reading.

What Are The 4 Things Every Data-Driven Mobile Marketer Should Have On Their Agenda?
A MarketingTech Article

Paying attention to data analytics is the ultimate way of measuring the results of a marketing campaign, guiding you into making smart choices about future marketing strategies to ensure your messages are not falling on deaf ears – and mobile is no exception. The key is in understanding what exactly it is that you should be paying attention to – here are the most important…keep reading.

The Best Companies Know How to Balance Strategy and Purpose
A Harvard Business Review Article

Most companies have articulated their purpose – the reason they exist. But very few have made that purpose a reality for their organizations.To safeguard your company at the level of purpose, you must make strategy the servant rather than the master. Strategies are time-bound and target specific results, while your purpose, in contrast, is what makes you…keep reading.

A Marketer’s Guide To GDPR
An AdExchanger Article

The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and the digital advertising industry is just starting to get woke. But misconceptions about the regulation are pervasive. And despite the substantial amount of work that companies need to do in order to prepare for and comply with GDPR, many are still…keep reading.

Your November Action Plan: 10 Ways To Appreciate The Good
A Success Article

Did you know there are 10 things you can do right now to improve yourself and your life? This month try to make gratitude your number one focus. Put your family first, be kind to others and relish everything that brings you joy—even the small stuff. These steps and actions are how you make gratefulness a…keep reading.

Webinar Spotlight

GDPR: Increasing Brand Trust By Knowing Your Consumers’ Views on Data Privacy
Tuesday, November 14th at 9:00 a.m. PT / 12:00 p.m. ET
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