Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

7 Sure-Fire Ways To Fail At Data Analytics
A CIO Article

Data analytics has emerged as one of the most important business and technology differentiators for organizations, giving them the power to draw keen insights about virtually any aspect of their operations and thereby gain an edge on the competition. But without the right approach, skills, and tactics, your data initiatives may never…keep reading.

Amazon, Personalization & The AI Effect
An AdExchanger Article

Amazon’s acquisition of Whole Foods is bearing fruit with this type of experience. The retail and CPG industries are in a flutter over it, and they should be. Most marketers are not yet prepared for what is about to happen as artificial intelligence (AI) transforms our lives, including…keep reading.

What Are The Real Opportunities For Big Data In The Digital World?
An information age Article

It is undeniable that the world is becoming more and more digital and next generation technologies such as IoT are going to rapidly accelerate this by connecting larger numbers of things to the internet. And with so much data out there, organizations are feeling the pressure to implement big data technologies in order to stay ahead. However, the road ahead is riddled with…keep reading.

Delivering Great Customer Experiences Doesn’t Happen Overnight
A MarTech Today Article

Marketers have a lot of different priorities these days. One thing that many of us have in common, however, is that we’re constantly seeking out ways to deliver better customer experiences across all touch points, from traditional to digital. The reality is that great digital customer experiences don’t happen overnight. A lot takes place between the moment you start talking and strategizing about great digital customer experiences and the point you actually begin…keep reading.  

Analytics Tools Have A Big Impact On Marketing ROI
An eMarketer Article

Half of marketers polled in a worldwide survey say that analytics or predictive modeling are among the best tools for increasing return on investment and have a significant impact on ROI when the right technology is in place. Tools that deal directly with data are most likely to boost…keep reading.

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