Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

From Christmas Extravagance to ‘New Year New Me’: How to Keep Up with Evolving Holiday Behavior
A CustomerThink Article

While the holidays can be a wonderful time to generate sales, this time of year presents many challenges as consumer behavior can shift rapidly. What are common behavior switching patterns that we see in the market? And how can brands strategize around this behavior switching? Often, it comes down to data….keep reading

Three things marketers must do better to serve customers in 2018
A MarTech Today Article

Wait, what? Marketers serving customers? Yes, marketers are increasingly being mandated to expand marketing’s role across the entire customer journey. Despite the fact that 37% of budgets are still directed toward customer acquisition, 2018 will see a shift in marketers spending more time and resources with existing customer….keep reading

Optimizing the DSP Relationship: Value of Audience Data for Publishers
A MediaPost Article

In a world where ad dollars are dominated by the duopoly of Google and Facebook, publishers need to get creative trying to maximize revenues. One way is to deliver high demand audiences, but most publishers only offer basic inventory packages. However, by tapping the power of their own 1st party data, they can create a level playing field with data….keep reading

Marketers Need Artificial Intelligence to Reach the Segment of One
An eMarketer Article

With the ever-increasing amount of data available to companies, marketers need help from technology to help with the overwhelming task of using it. Data, combined with Artificial Intelligence is key. But with restrictions on collecting data constantly evolving (such as Apple recently restricting 3rd party cookies), brands need to face this challenge….keep reading

What the Big Mergers of 2017 Tell Us About 2018
A Harvard Business Review Article

The last 3 years have seen record merger and acquisition activity as technology and globalization continue to disrupt the market. From machines running the world to big changes in healthcare and the way consumers buy, the big mergers of 2017 give us huge insights into what could be coming in 2018….keep reading

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