Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
The Best Things In Life Aren’t Free: Why No-Cost Data Management Tools Bring Hidden Charges
A dataIQ Article
In two years, the number of global connected devices will almost double – that’s 2.4 billion smart objects all collecting data about consumers, including the websites they visit, content they view and products they buy. Little wonder data is being touted as the new oil. For the marketers and IT professionals keen to harvest this abundance of insight, intelligent tools capable of managing it have become a necessity. What’s more, many see the so-called “free” tools…keep reading.
Most Marketers Are Integrating Data Across Their Tech Stacks
An eMarketer Article
Data has the potential to revolutionize advertising, but that will only happen if marketers leverage it wisely. About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely…keep talking.
Capitalizing On “Mobile Moments” Is The Key To Connecting With Consumers
A ClickZ Article
It’s one of the biggest cliches around: Marketers should aim to reach the right consumer at the right place at the right time. But part of what makes it so prevalent is that, well, it’s true. Marketers absolutely should aim for that. However, the proliferation of mobile devices makes it easier said than done. Though the right place is…keep reading.
Developing A Customer Obsession Culture
A CMS Wire Article
Being customer-centric is hardly enough these days. To truly be successful, you need to nurture a customer obsession culture within your organization. Customer obsession begins with humility. The opposite of customer obsession is organization obsession, ego obsession, bureaucracy obsession. Customer obsession is about genuinely putting the customer first. That is the most extraordinarily difficult thing to…keep reading.
Achieving GDPR Compliance With 100 Days To Go
An information age Article
Data privacy legislation has existed for many years and is changing again on May 25, 2018 with the General Data Protection Regulations (GDPR) coming into effect. As part of the new legislation businesses will need to look at all the data held which is linked to individuals. Yet recent research shows that almost 60% of UK businesses lack awareness around…keep reading.
