Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

The Role of Marketing In GDPR
A Forbes Article

Marketing organizations in the United States have all adjusted to regulations requiring targeted recipients of emails to be able to unsubscribe. Though in practice it is still hit or miss, the nature of new regulations such as GDPR will force marketers to review their processes and tools to adhere to the strict legislation, especially if they…keep reading.

Is Your Business Prepared For Digital Transformation
An information age Article

The era of the ‘always-on’ consumer is in full swing. The sheer amount of customer data available is monumental – by 2020, 20.4 billion connected devices will be in use, and by 2025, the world will have generated 163 zettabytes of data. For businesses, this data can be used to both refine and…keep reading.

How Retailers Can Tackle 3 Big Data Challenges
A CMS Wire Article

Retailers now have unprecedented access to consumer data, but face challenges putting this big data into action. By identifying and understanding some of the challenges in this area, retailers can better decide where to focus their efforts. Many retailers are now channeling their energies…keep reading.

How Companies Are Using Location Data
A Digiday Article

The use of artificial intelligence is becoming more common in smartphones, connected home devices, wearables and connected cars. By 2020, there will be 20.4 billion connected devices in use, according to market research firm Gartner. Location data is getting easier and easier to…keep reading.

The ICO Preps Campaign To Educate Consumers on Data and GDPR
A Marketingweek Article

The Information Commissioner’s’ Officer (ICO) is preparing to launch a consumer education campaign that aims to increase the public’s “trust and confidence” in how businesses and organizations use their data. Launching in April ahead of the new General Data Protection Regulations (GDPR) coming into effect, the campaign will run under…keep reading.

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