Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

Mobile World Congress 2018: What’s Next For Industry Innovation?
A MarTech Series Article

Mobile World Congress 2018 (MWC 2018) has always been much more than just a launch pad for the latest handsets and gadgets, and 2018 didn’t disappoint. Of course, new cellphone models were released — including Samsung’s long-anticipated Galaxy S9 — but the focus of MWC was on major trends that are transforming the industry, and what innovations we can expect in the next 12 months. There were three key topics that stole the show…keep reading.

The Small Business Death Wish: “I Don’t Need A Mobile Site”
A Forbes Article

What if seven-of-ten of the prospects and customers in your market can’t find your business? You’d be very disturbed by that, wouldn’t you? Now, what if three-fourths of the calls your prospects and customers want to make to your business are not getting through? Would others be able to…keep reading.

Creating Global Digital Experiences For Local Audiences
A ClickZ Article

The global ecommerce opportunity is huge and it only looks set to grow further over the next decade. In fact, Statista projects that $4.6 trillion will be spent online by 2020. Tapping into this opportunity requires much more than just content translation, however. A sophisticated blend of technology, people, and process is needed if brands truly want to engage with their audience on a global scale. Creating a genuine and lasting connection with consumers is…keep reading.

Why GDPR Is The Kick In The Butt Marketers Need
A CMS Wire Article

By now, data-driven marketers have lost significant amounts of beauty sleep over the EU’s General Data Protection Regulation (GDPR), which goes into effect on May 25. Though it originates in Europe, the new regulation — which gives customers full control over how their data is used — applies to any company anywhere that possesses…keep reading.

How Valuable Is Your Company’s Data?
An InformationWeek Article

Companies are amassing tremendous volumes of data, which they consider their greatest asset, or at least one of their greatest assets. Yet, few business leaders can articulate what their company’s data is worth. Successful data-driven digital natives understand the value of their data and their valuations depend on sound applications of that data. Increasingly venture capitalists, financial analysts and board members will expect startup, public company and other organizational leaders to explain the value of their…keep reading.

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