Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

GDPR is leaving publishers with a newsletter list problem
A Digiday Article

Dear American publishers that think they will be fine when the General Data Protection Regulation takes effect next month: Check your email. As brands, agencies and publishers scramble to get their data collection, usage and storage situations in line with European regulations, few have gotten their email newsletter subscriber operations into a GDPR-compliant statekeep reading.

Is your data fit and future-ready?
An Information Management Article

As we wake up to the dawn of the fourth industrial revolution – think internet of things, machine learning and quantum computing – it’s hard to comprehend the sheer scale and speed at which customer data is collated, analyzed and processed. But as data generation spiralskeep reading.

If Your Data Is Bad, Your Machine Learning Tools Are Useless
A Harvard Business Review Article

Poor data quality is enemy number one to the widespread, profitable use of machine learning. While the caustic observation, “garbage-in, garbage-out” has plagued analytics and decision-making for generations, it carries a special warning for machine learning. The quality demands of machine learning are steep, and bad data can rear its ugly head twice — first in the historical data used to train the predictive model and second in the new data used by that model to make future decisions.keep reading.

TV networks race into data-based ad sales
An Axios Article

In 2017, the NBCU’s “Audience Studio,” the group that manages its advertising data platform, had over 500 clients buy ads based off of audience data — not Nielsen ratings — a 50% increase year over year, Axios has learned. The company has sold roughly $1 billion of data-based ads over the past year, and plans to meet the same goal over the next year…keep reading.

Master Marketing Basics Before Taking on Emerging Tech
A CMSWire Article

Sometimes we get so far ahead of ourselves with the promise of emerging technologies that we forget the most basic of all rules: You gotta learn to crawl before you can walk. That’s good to remember at a time when marketing technology conversations quickly drift to opportunities beyond the grasp of most businesses…keep reading.

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