Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

GDPR Is The Bible Of Customer-Centricity
A MarketingWeek Article

If you have read anything about the General Data Protection Regulation (GDPR) – and a recent Econsultancy survey suggests 67% of marketers have at least read some of the Information Commissioner’s Office’s (ICO) guidance – then you might still be grappling with some knotty issues. Can I rely on implied consent? Have the rules changed for B2B? Are my interests legitimate? The list goes on. But rather than getting too close to the legalese, marketers should take note of…keep reading.

Why Businesses Should Identify The Information They’re Holding
An information age Article

Everyone knows they need to track the personally identifiable information (PII) they hold and, in light of the impending GDPR, organizations want to know how to protect it. But, what exactly is PII? This could include names, addresses, date of birth and IP address; any information that can be used on its own or in conjunction with other information to identify a person makes up PII. Many organizations don’t fully understand the scope of…keep reading.

Trade Groups To Offer FDA-Like ‘Nutrition Labels’ For Data Quality
A MediaPost Article

Three top trade groups — Advertising Research Foundation (ARF), Coalition for Innovative Media Measurement (CIMM) and Data & Marketing Association (DMA) — this morning announced plans to develop audience “data quality labeling standards.” The initiative, which is being conducted with 15 DMA member companies, is intended to help standardize data quality and transparency for…keep reading.

Segmentation Must Remain Connected To The Data And The Stack
A Which 50 Article

Marketers are increasingly being tested against their ability to deliver personalized customer experiences across multiple channels. There is a good reason for this – it has proven to be more effective. Targeted campaigns deliver much higher conversion rates than batch and blast efforts. Unfortunately, too often the foundations on which these experiences are…keep reading.

Use Learning To Engage Your Team
A Harvard Business Review Podcast

On-the-job learning is the key to keeping people motivated. When managers understand that and understand where the people they manage are on their individual learning curve — the low end, the sweet spot, or the high end — employees are engaged, productive and…keep reading.

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