Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 1 minute

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

Prediction, anticipation and influence: The importance of AI and machine learning in loyalty programs
A Martech Today Article
Data is the foundation of every modern marketing plan. What distinguishes some marketing approaches from others is the way that data is collected, how it’s leveraged and how effectively it can drive desired outcomes…keep reading

Will GDPR Burst the Martech Bubble?
A Customer Experience Matrix Article
Some people have feared (or hoped) that the European Unions’ General Data Protection Regulation would force major change in the the marketing and advertising ecosystems by shutting off vital data flows…keep reading

12 data science mistakes to avoid
A CIO Article
AI, machine learning and analytics aren’t just the latest buzzwords; organizations large and small are looking at AI tools and services in hopes of improving business processes, customer support and decision making with big data, predictive analytics and automated algorithmic systems…keep reading

Digiday Research: European marketers see GDPR hurting audience targeting
A Digiday Article
Marketers in the U.S. and in Europe aren’t thrilled with their ability to target audiences at scale. Just 37 percent of European marketers surveyed at the Digiday Programmatic Marketing Summit Europe said they are satisfied with their audience-targeting abilities…keep reading

In the Age of AI, Publishers Need Authenticated Audiences
An AdExchanger Article
Though Facebook has only recently come under fire for fake user profiles on its platform, the problem of fake profile data has long plagued programmatic media trading…keep reading

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