Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
ANA Acquires DMA: It’s The Data
A MediaPost Article
The Association of National Advertisers (ANA) announced it is acquiring the Data & Marketing Association (formerly the Direct Marketing Association) (DMA). Terms were not disclosed, but the ANA said the boards of each organization have approved the merger, which is subject to formal approval by the voting members of the DMA, and it will create the single largest…keep reading.
Mary Meeker’s 2018 Internet Trends Report Released
A Recode Article
Mary’s highly anticipated internet trends report was released for the Code Conference crowd in Rancho Palos Verdes, Calif. This year she released 294 slides in rapid succession, covering everything from smartphone behavior in the U.S. to tech company competition in China. Some key highlights from the report show that…keep reading.
The GDPR Will Reverberate Way Beyond Europe
An AdExchanger Article
The General Data Protection Regulation (GDPR) may have originated in Europe, but its reach and influence stretch across the globe, including to the US. Tealium CTO, Mike Anderson, says that “it’s actually easier for large enterprises to apply standards globally. Having already made a major effort to comply with…keep reading.
Why CIOs Need To Drive Digital Transformation
An information week Article
According to Gartner’s 2018 CEO survey, CIOs need to push executives towards digital change and then support them throughout the digital transformation journey. Indeed, the survey revealed that while 62 percent of executives have a management initiative or transformation program to make their business more digital, their expectations for technology have…keep reading.
Shoppers Are Ready To Shop Exclusively Online
A Fast Company Article
The majority of shoppers are ready to shop exclusively online, according to the results of digital marketing agency Adtaxi’s 2018 Online Shopping and Technology Trends Survey. The survey took a look at the shopping habits, preferences, and behaviors of American shoppers and found that a significant number of respondents said they were ready to…keep reading.
