Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

Can The Cookie Survive The Changing Ecosystem?
A MarTech Advisor Article

These are tantalizing times for cookie cynics. Data privacy is now at the forefront of digital advertising and cookies are firmly under the microscope. Not only have technology giants limited third-party tracking cookie usage — see Apple’s Safari 11 update — but authorities are clamping down on data management. In May, the globally-applicable General Data Protection Regulation (GDPR) enforced robust new...keep reading.

Personalization and Omnichannel: Bringing Retail Customer Experience Full Circle
A Forbes Article

Customer experience personalization is powerful stuff. It can transform a generic customer interaction into one that will leave the customer engaged and enthused about doing business with your company again.  There are two reasons that a personalized customer experience is so powerful: practicality­–the empirical value to the customer of having an experience tailored to…keep reading.

The Key Ingredient of Marketing Campaign Success: Quality Data
A MarketingProfs Article

Imagine you are planning a dinner for friends. You pull together your guest list and agonize over the menu. You want your friends to remember this meal—and your culinary skills—so you follow the recipe meticulously. But imagine you left your ingredients out on accident for days, or even weeks. Fresh high quality “ingredients” are just as critical in marketing. You may have the perfect campaign in…keep reading.

European ePrivacy Regulation: Work In Progress
An information age Article

Following on from the implementation of the EU’s General Data Protection Regulation (GDPR), the most significant overhaul of personal data in over two decades, the TTE Council are scheduled to discuss the ePrivacy regulation. This regulation focuses on enshrining laws around individual privacy relating to electronic…keep reading.

Warren Buffet Says Living Your Life This Way Is What Separates Successful People From Everyone Else
An Article

Who better than Warren Buffett to teach us a valuable lesson on success? He offers up quite a profound bit of truth in the advice “In the world of business, the people who are most successful are those who are doing what they love.” Think about it, does that thought ever run through your mind in your daily corporate…keep reading.

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