Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity
Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

To Regain Consumers’ Trust, Marketers Need Transparent Data Practices
A Harvard Business Review Article

It’s a good time to be a consumer. New digital business models have flipped the customer-brand relationship on its head. No longer do consumers need to do their own background research on a product or company to find what they are looking for. Instead, brands come to us. There are more options and more channels to…keep reading.

How Will GDPR Affect PPC Marketers In The US?
A MarketingLand Article

With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had performance and capabilities ripped right out from under their feet. Given technical and privacy limitations existing before GDPR, performance marketers may have already felt they were doing their jobs with…keep reading.

What Are Consumers Doing To Keep Their Personal Data, Personal?
An eMarketer Article

As consumers continue to worry about their personal data—and how it’s being used by marketers—a new survey found that many are taking various measures to ensure a more secure online experience. Some of these steps are somewhat conventional: More than half of US internet users polled said they regularly clear their cookies or web browser history, and another 44% said…keep reading.

How To Measure A Multi-Channel Marketing Strategy
A ClickZ Article

Multi-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different channels? It’s not enough nowadays to promote your brand in one channel if you want to maximize your brand’s exposure. Marketers know that a successful digital strategy involves a combined use of…keep reading.

In 4 Words, Billionaire Melinda Gates Gives What May Be The Best Career Advice Out There
A Thrive Global Article

Melinda Gates is a billionaire, a philanthropist, and a striver. She’s constantly striving for more – more influence, more aid distributed, more metrics to evaluate the efficacy of programs, more impact. The Gates Foundation is a major player on the world stage when it comes to alleviating poverty and funding social good. This is due, in large part to Melinda’s efforts. And when asked for her best career advice she said…keep reading.

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