Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
How Providence St. Joseph Health Is Moving Along On Its Data Transformation Journey
A Healthcare Informatics Article
At Seattle-based Providence St. Joseph Health (PSJH), innovation and digital transformation are key enterprise themes as the organization’s senior IT executives continue to push forward into new healthcare technology endeavors. To this end, about two-and-a-half years ago PSJH hired…keep reading.
Over A Quarter of Marketers Received No Training Ahead of GDPR
A Drum Article
Recent research has shown a striking lack of confidence in compliance born out of inadequate training in the run-up to the law’s implementation on May 25th. In fact, 27% of marketers received no training ahead of the legislation and were instead thrown in at the deep end to grapple with complex issues relating to...keep reading.
Many Marketers Look To Location Data To Plan Their Efforts
An eMarketer Article
For most marketers, location data is a powerful marketing tool. By using it, they can get actionable insights into consumer behavior and purchase intent. But beyond the obvious, many also find it useful when planning future efforts. In fact, a recent survey found that more than seven in 10 believe that knowing how customers…keep reading.
A Pragmatic View of Predictive Analytics
A CMS Wire Article
Many marketers look at predictive analytics, machine learning (ML) and artificial intelligence (AI) like they do the Jetsons: as a future where an AI-based robot Rosie intelligently takes care of tasks while the people worry about working a three-hour week. The reality, however, is much different. As predictive analytics plays a growing role in the marketing…keep reading.
Businesses Lag In Data Use And Sharing, Harming Email
A MediaPost Article
How many email marketers know what the social media team is doing at their company? Or the programmatic ad unit? Do they have full access to customer data? Overall, it’s not a positive picture. Only 13% can be considered leaders — firms are making the most of their customer data. A larger percentage are laggards. They may be because data is still siloed…keep reading.
