Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

Why B2B’s Need To Understand The Connected Consumer
A Forbes Article

The digital age is making B2B content marketing more challenging than ever. Industries are crowded, competitor products are similar and the volume of online information is overwhelming. With 100+ factors to consider before making a pricey business purchase, entire C-suites are often involved in a B2B purchasing decision and…keep reading.

How Brands Are Finally Realizing The Full Potential of Personalization
A MarketingWeek Article

Marketers have been debating personalization in earnest for over a decade, since the time when it meant no more than including someone’s name in an email or on a piece of direct mail. The sophistication of targeting technology has undoubtedly increased since then, yet there remains a sense that the potential of…keep reading.

CMOs Expect Their Budget To Increase, Says Gartner
A MarketingTech Article

CMOs are confident about their budgets increasing next year, according to Gartner – but if money is to increase, then it needs to correlate directly to business initiatives. The analyst firm has put together a missive based on interviews with more than 600 marketing executives, with almost two thirds (63%) of CMOs expecting their budgets to go up in 2019. Budgets have remained steady this year, comprising just over…keep reading.

Holiday Season Is A Good Time To Put AI To Work For E-Commerce
A MarTech Today Article

E-commerce’s fundamental shift from brave, new technology to status quo is near complete. Consumer fears over the security and safety of shopping online, major obstacles for brands just a few years ago, have given way to demands for more seamless, personalized shopping experiences. Brands are undergoing digital transformations of…keep reading.

How Can You Spot Exceptional Leaders? They Do Any Of These 6 Things Daily
An Inc.com Article

If you’re not familiar with Cheryl Bachelder’s compelling story as the former CEO of the once-struggling, Popeyes Louisiana Kitchen, she has documented the “turnaround” success of Popeyes in what is now a classic bestseller, Dare to Serve. What did Bachelder do differently from other CEOs before her?…keep reading.

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