Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
Context and Data is King
A MarTech Series Article
Customer experience (CX) in the finance world is a constant struggle. While digital transformation is generally a marathon and not a sprint, in the case of CX this is not the case. Research shows that banks have not yet got a grip on the emerging Fintech revolution, and only 37 percent of customers believe that…keep reading.
Our Marketing Measurement Journey Is Going Nowhere
An AdExchanger Article
It’s hard to find something new to say about digital marketing measurement. Today’s headlines about measurement seem no different in tone from those published five plus years ago. For example, a Forbes article from 2013 notes the disconnect between what marketers think is the right way to measure online marketing and what they actually…keep reading.
Which Countries Are Leading The Data Economy?
A Harvard Business Review Article
Which countries are the top data producers? After all, with data-fueled applications of artificial intelligence projected to generate $13 trillion in new global economic activity by 2030, this could determine the next world order, much like the role that oil production has played in creating…keep reading.
Why 2019 Will Be The Year That Advertisers Successfully Adopt Digital Personalization
A MarketingTech Article
As an industry we’ve long discussed the exciting promise of combining data, with adtech and creative possibilities, to enhance the experience of digital advertising. Although frequently discussed, dynamic creative optimization (DCO) is yet to fulfill the promise of large-scale, relevant digital communications, meanwhile technology has progressed to…keep reading.
What’s Next For Privacy Policy?
A Forbes Article
Privacy, and specifically the future planks of an organization’s privacy policy, may be the most significant wild card marketers now face. The uncertainties and the absence of a codified policy roadmap make planning difficult. Whatever transitions need to be implemented to evolve privacy are…keep reading.
