Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

Businesses Prepare to Spend Heavily on CCPA Compliance
A MarTech Today Article

The California Consumer Privacy Act (CCPA) is set to take effect January 1, 2020. While it’s a state-level law, California’s population and economic reach means it will affect businesses throughout the U.S. The regulation will require nearly every business that does business in California or handles California citizens’ personal data to be more transparent about…keep reading.

The 3 Dimensions of CX in 2019
A DMN Article

According to a new customer-experience trends report released by Fonolo, in 2019, CX will reach a point such that its value will become more important than that of the product or service itself. Consequently, the report observes, there’s a lot to do on companies’ tech checklists to appropriately center their brands on…keep reading.

Why People Are Essential To B2B Marketing Success
A MarketingLand Article

If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. Your return on investment is dependent on people because people are essential to the modern B2B marketing strategy that actually drives real…keep reading.

A Lack of Visibility in IT Leads To Very Poor Decision Making In the Enterprise
An Information Week Article

Disruptive digital transformation efforts and the scourge of shadow IT is causing a lack of visibility, which is leading to poor decision-making in the enterprise. It’s time to put the employee at the heart of IT. Enterprises have…keep reading.

5 Ways High Achieving Women Can Break Through The Glass Ceiling
A Success Article

High-achieving women have always faced barriers to success, whether they’ve focused on intrapreneurship or entrepreneurship as a long-term career strategy. What’s more intriguing, however, is that these women have always seemed to muster the courage and determination to secure a seat at the table and the power to…keep reading.

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