Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

Customer Experience 2020: Personalization is Key
A MarTech Series Article

If content is still king, personalization may well be its queen. Personalized marketing is hardly new, but it has evolved greatly over the last few years thanks to the power of rich media content and technologies like AI and machine learning. Brands that deliver dynamic and personalized shopping experiences see improved engagement and customer loyalty in today’s uber competitive and…keep reading.

All Marketing is Data-Driven Marketing
A MarketingWeek Article

What is data-driven marketing? Good question. To understand why it is important, try asking instead: what is marketing without data? Let’s look at this another way. Which do you prefer: carrying out your marketing activities based on gut instinct, or making decisions based on data rather than intuition or opinion? Not hard to answer, I would imagine. But we can agree that…keep reading.

Turning Objective Data Into Creative Marketing
A MarketingLand Article

Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words like “creative.” Nevertheless, creative marketing campaigns are the crux of your success. Without them, you lack the means to reach and engage with your audience. What is creative marketing, though? How should your analytics strategy work in this regard? How do you get from…keep reading.

How Does A Multichannel Marketing Strategy Improve Revenue, Retention & Conversion?
A ClickZ Article

In the early days of digital marketing, the key to connecting with prospective customers was getting a message in front of as wide an audience as possible. But the days of flashing banner ads have become museum-worthy. In our new digital landscape, irrelevant messages are easily and regularly ignored, blocked, and deleted. Research shows that consumers are more responsive to better, more relevant experiences. The more information they…keep reading.

4 Feedback Mistakes You May Be Making At Work
A Thrive Global Article

Constructive criticism gets a bad rap for being daunting, stressful, and slightly cringe-worthy — and that’s because it often feels that way in the moment. It’s only natural to take offense when we’re told that we need to improve, and when it comes to giving feedback, it’s usually not done at the right time, or…keep reading.

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