Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
Customers Aren’t As Inspired as Marketers About GDPR and Data Privacy Laws
A MarTech Series Article
Marketing teams may have managed to surf the turf with EU’s GDPR Principles in the first year. As we inch toward the first GDPR anniversary, market analysts and Data Privacy trend watchers are constantly churning data on GDPR impact. They provide insights on how GDPR transformed the data industry globally -for businesses and for consumers. In an interesting data research on GDPR Principles, Ogury found that less than 10% (only 8%) of consumers globally feel they…keep reading.
McKinsey Muses Personalization and Finds Potent Brand Messages – If Not 100% Hit Rate
A MarketingTech News Article
To personalize, or not to personalize? Even though it’s phrased as a question, personalization may seem more of a proclamation today – and while only half of consumers are actively signing up for a personalized experience right now, the numbers are only going to go up. The latest study from Periscope By McKinsey, which polled more than 2000 consumers spread across France, Germany, the UK and the US, found brands who were already trusted by…keep reading.
GDPR Inspires Confidence in Many Consumers, But 35% Opt Out of Email
A MediaPost Article
With the one-year anniversary of GDPR just a few days away, new findings have emerged, showing that the law is drawing mixed reviews from consumers. For instance, a study by TrustArc shows that 36% trust online companies with their data more now than they did prior to GDPR. And 28% agree strongly with that statement. In contrast, 22% disagree, although few feel…keep reading.
Get More Creative With Customer Data
A Marketing Land Article
Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing messages. Now, people don’t just like seeing tailored emails – they’re beginning to expect it. That’s why personalization is one of the most effective ways to improve email conversions, but only if executed properly. So how do you leverage customer data in your emails beyond just including their name in the subject line or sending them a product they’ve already…keep reading.
A Formula for Building Winning Teams
A Forbes Article
The secret to building a successful organization is hiring the right people for the right jobs. But that’s no mystery, is it? The people who show up every day to do the hard work can make or break your company and your culture so hiring can be the most important thing you do in your organization. When you invest in smart hiring processes, you have to invest much less in…keep reading.
