Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

Mary Meekers 2019 Internet Trends Report: 11 Highlights & IoT Industry Insights
An Ad Age Article

Mary Meeker released her 2019 Internet Trends report at Recode’s Code Conference on Tuesday. The “most anticipated slide deck of the year” covers the gamut of all things digital, from the growth of encryption to the internet connectivity of the human race. This year’s total slide count came in at 333, up from 280 when compared to the previous year. And while some…keep reading.

An Intelligent Approach to AI & Intellectual Property
An Information Age Article

In just a few short years, artificial intelligence (“AI”) has gone from science fiction to a commercial (and legal) reality. Whilst the widespread use of driverless cars and the rise of robot butlers may still be some way off, the truth is that, in the tech sector, AI has gone beyond a buzzword and is now a key element of many businesses’ product offerings. This means that suppliers and consumers alike are already having to…keep reading.

NLP & Machine Learning: Killer Combo for Unstructured Data
An Information Week Article

To apply AI to customer service interactions, you need both machine learning and natural language processing, which is why demand for NLP skills are on the rise in the job market. If you are looking for the next emerging job title or sought-after skill set that will make companies compete to hire you and pay you a premium, consider gaining some expertise in…keep reading.

Scale, Automation & Personalization: The Balancing Act for Today’s Brands
A CMS Wire Article

Consumer and B2B brands worldwide face no shortage of opportunities — or obstacles — in their pursuit for maximized customer engagement. Personalization, reaching global audiences and supporting and improving mobile experiences are top priorities for many, and for…keep reading.

The Surprising Way Mindfulness Can Help Your Team Succeed
A Thrive Global Article

Working on a team with people who have a wide range of skill sets can be invigorating. But teams can also present a challenge when different opinions arise — and when work conflicts suddenly turn personal. When left unaddressed, such conflicts can foster a hostile workplace culture, and make it difficult for employees to collaborate together — ultimately hindering productivity, motivation and…keep reading

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