Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

How to Adapt Traditional Change Management for Digital Transformation Initiatives
A CMS Wire Article

International Data Corporation (IDC) predicts that by the end of 2019, digital transformation spending will reach $1.7 trillion globally. Yet a recent survey by Couchbase uncovered that 95% of CIOs and technology leaders believe that digital transformation initiatives will fail. Digital initiatives are vital to success in today’s business environment. So if these initiatives are necessary, and…keep reading

Manage Mobile Customer Lifecycle Management In 2019
A ClickZ Article

Customer lifecycle management (CLM) isn’t a new idea. But it is a useful tool for figuring out how to market to your mobile users in a way that keeps them engaged and, more importantly, wanting more. But there are some very real challenges if you want to engage meaningfully with today’s hyper-connected…keep reading

How Marketers Can Take The Lead With Revenue Optimization Teams 
A MarketingLand Article

Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that resonates with our audience and drives the business outcomes we need to achieve our goals. Marketers also have the ability to translate different trends across customers and prospects such as …keep reading

The Reality of Truly Personalized Marketing Approaches
A MarketingTech News Article

The marketing and advertising technologies sector has experienced an incredibly rapid change in the past few years. The pace of change is accelerating due to the proliferation of data across multiple channels, which enables marketers to build ever more precise profiles of their…keep reading

Mark Cuban Says These Two Words Separate Those Who Achieve From Those Who Dream
An Inc.com Article

Hear just about any story about successful people and you might walk away thinking they have some special “something” that you do not. Intelligence. Talent. Education. Connections. But that’s rarely the case. While it’s easy to look back on a path to success and assume that every vision was clear, every plan was perfect, every step was executed flawlessly, that incredible success was a…keep reading.

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