Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
Why CDPs Have the Edge Over DMPs When It Comes to ROI
A Digitalisation World Article
Global CDP revenues topped $700 million last year, and by 2023, will hit $2,950 million. Clearly, confidence in the potential of CDPs to boost returns is high, as shown by their peak position on Gartner’s hype cycle. And with the power to streamline data and create the coveted single customer view, this isn’t surprising. But there is an obstacle marketers must tackle before …keep reading.
Here’s How Retailers Can Create Powerful Human Connections for Shoppers Amid the Fanfare of Amazon Prime Day
A MarTech Today Article
Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the utilitarian e-commerce game and it’s only getting better at it. Amazon Prime Day is the largest single shopping day globally with sales coming from 17 countries and sales hitting $4.19 billion. But what if I told you….keep reading.
Why Letting Go Might Be the Key to Your Digital Transformation Taking Off
A CMSWire Article
Earlier this year, Marie Kondo became an international sensation with her hit Netflix show “Tidying Up with Marie Kondo,” in which the author and design consultant inspired families to transform their lives by letting go of clutter. Among the many reasons…keep reading.
Martech Is Marketing, Kind of Like Fixing Things Is Home Ownership
A CustomerThink Article
Last week, I staked the claim that “martech is marketing.” Whatever you think of martech and its relationship to marketing at large — or what you believe its relationship should be — it’s hard to deny that it’s not a part of marketing’s domain. Love it or hate it, marketing technology is entangled in the practice of modern marketing. The question is simply…keep reading.
As Antitrust Legislation Is Introduced, How Should We Calculate The Value Of Data?
An AdExchanger Article
Since the 1970s, a decade when the latest technology was the Atari game console and Commodore computer, the standard for antitrust regulation has been consumer welfare – essentially, the price consumers pay. Acquisitions or other corporate behavior that increased prices would sound the alarm for regulators. But, if these activities lowered prices, they would proceed with…keep reading.
