May The Force & The CDH Be With You

 In Customer Centricity

Today is #StarWarsDay and when we think about Star Wars, one of the first concepts that comes to mind is “The Force.” You might often hear it referenced with phrases like “May the Force be with you” or “Use the Force, Luke”, but for the non sci-fi lovers you may find yourself asking, “what is the Force?”

As Obi-Wan Kenobi so eloquently states, “Well, the force is what gives a Jedi his power. It’s an energy field created by all living things. It surrounds us and penetrates us; it binds the galaxy together.” It’s what sci-fi lovers allude to when they wave a hand at someone, say their kid, and command, “You will eat your vegetables.” Of course the kid will then look at them like they’ve turned into Jabba the Hutt.

What does any of this have to do with Tealium? Tealium’s “Force” is represented as a vendor neutral and universal data hub where you can build your own marketing cloud. We bring disparate data sources together and give you free control, actionability, and ownership of your raw data.

So you could say we are like the light side of the force.

Speaking to the actionability and ownership of your data, Tealium’s technology stack is built upon systems that are designed for high volume and scale. This allows us to process your data at such ludicrous speeds you’ll think we’ve gone to plaid! (Spaceballs anyone?)

Additionally, with Tealium giving you that data already normalized and in its rawest format, we can help free you from the monotony of trying to combine data, post-collection, across an assortment of vendors. Did the Alliance use backwards-looking technologies that prevented them from being a small yet strong and agile ally? Are bears Catholic?

Understanding how to use the power of the Force takes some training, just like getting the most out of your Tealium integration. You can think of yourself as Tealium Padawan whom will be assigned a Jedi Knight or Master – know as the Education, Customer Success, and Digital Strategy teams – that will guide you and teach you the way. And remember, always pass on what you have learned, so says Yoda.

Lastly, due to the flexibility of the CDH as a cross-organizational and multi-channel platform, business units that never used to communicate will find they are now able to work in unison and be more efficient. It’s like building your own interstellar revolutionary group of rebel users; and while you may get a little push back at first because people just don’t believe it’s possible, you’ll soon find yourselves labeled as an Alliance due to the successes you’ll see! I don’t know about you, but this makes me want to yell “Yub Nub” and go hug an Ewok.

Ready to be one with the force and the CDH? See a demo today!

May the force be with you!

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