While Customer Data Platforms (CDPs) have evolved rapidly as a marketer-friendly solution to achieve unified customer views and personalization; defining specific use cases & what success with data management would look like, is still tricky. These two factors are, however, central to CDP selection, deployment, and activation success.

Adam Corey, CMO at Tealium, recently presented a webinar on “Defining CDP Success with 5 Must-have Use-Cases for Enterprises.”

In this webinar, Adam discussed key takeaways like:

What To Consider

Despite the crowded space, it’s important to focus on your company’s particular use cases first:

  • How does this align with my company objectives?

Also, ensure that you invest in a platform designed for adaptability and flexibility:

  • Is this a replacement or a complement?
  • Does this integrate with my company’s existing solutions?
  • Can I see a path to using this platform for the next 5-10 years?

5 Must-Have Use Cases Organizations Should Employ

  1. Single View of the Customer: Putting the ideal into perspective
  2. Personalization: Creating cohesive, relevant customer experiences across all customer channels
  3. Data Governance / Compliance: To build brand trust and avoid regulatory penalties
  4. Data Readiness for ML/AI: Standardizing and making data accessible for ML and AI applications
  5. Customer Analytics and Insights: Leveraging a complete set of interaction data for deeper insights

To get key insights and takeaways on ‘Defining CDP Success with 5 Must-have Use-Cases for Enterpriseswatch the on-demand webinar and learn:

  • Must-have use cases for CDPs in the enterprise context
  • What ‘readiness’ to drive success in these scenarios would look like
  • What success metrics for these core CDP use cases translate to

Watch the on-demand webinar and start defining your own CDP success today!

Post Author

Julie Graham
Julie is the Senior Field Demand Generation Manager at Tealium

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