The Customer Data Platform: Solving Problems & Driving Digital Transformation
Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass amount of data, it’s becoming increasingly challenging to be able to act on that data, and have one, central repository to be able to make informed decisions and drive more meaningful customer experiences.
Adam Corey, VP of Marketing at Tealium, and David Raab, Founder of the Customer Data Platform Institute, recently did a lively webinar on “The CDP: Solving Problems & Driving Digital Transformation.”
Watch the on-demand version now and learn:
- How these purpose-built products assemble and distribute customer data
- Why CDPs are faster, easier to use, cheaper and more flexible than other solutions
- What problems a CDP can help the marketer solve
- The key ways a CDP can drive a business’s digital transformation