Data Strategy

How To Use Data As A Strategic Advantage

Julie August 21, 2018
Back to Blog

[rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute” padding_vertical=”4″]

Data is the most important asset a business has and it’s everywhere, but harnessing it to be used in a powerful way can be a challenge. Trusting that it’s clean and accurate can be even harder. So how do you actually channel all your data from disparate sources and use it to create web experiences for your customers that inspire and delight?

Chris Slovak, VP Global Solutions Consulting at Tealium, and Dan Robinson, CTO at Heap, recently did a webinar on “How to Use Data As A Strategic Advantage”:


 

 

 

 

Watch the on-demand webinar and learn:

  • 3 different types of data and why it’s crucial your brand understands the power behind each
  • Why it’s important to see and use data as a strategic mandate in your organization
  • How to incorporate insights about customer behavior into product strategy to drive continuous improvement and optimization
  • Key strategies for enabling consistent, impactful experiences across every digital touchpoint

Watch the on-demand webinar and start making your brand’s data more strategic today!

Post Author

Julie Graham
Julie is the Senior Field Demand Generation Manager at Tealium

Sign Up for Our Blog

By submitting this form, you agree to Tealium's Terms of Use and Privacy Policy.
Back to Blog

Related Content

Data Strategy
October 25, 2024

4 Top Data Trends (And How To Prepare For Them)

Data has become a powerful force over the past decade, and organizations that empower their workers with the right tools for analysis gain a critical competitive advantage. This article highlights four key trends in data. As we prepare to close out this year and look ahead to the next, let’s explore trends discussed by data […]
Read More
Natasha Lockwood
Data Strategy
August 20, 2024

Why Is Data Differentiation Important? 4 Reasons Why Data Differentiation Matters

Data has become an essential asset for businesses, driving critical decisions and operations. The year marks a significant transition into using data as a differentiator. To celebrate this data-driven mindset, we created our Era of Data Differentiation e-book, which supports you in collecting, managing, and utilizing data to gain a competitive edge. We’ve created a […]
Read More
Natasha Lockwood
Data Strategy
August 20, 2024

What Are Data Silos And Why Are They Problematic? How To Fix Data Silos

Due to the multitude of customer touchpoints, businesses have access to a wealth of customer information. However, the challenge many organizations face isn’t the lack of data but the lack of connected data or the right data that you can actually use! This is where data silos come into play—a critical issue that can undermine […]
Read More
Natasha Lockwood

Want a CDP that works with your tech stack?

Talk to a CDP expert and see if Tealium is the right fit to help drive ROI for your business.

Get a Demo
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
By submitting this form, you agree to Tealium's Terms of Use and Privacy Policy.
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
Solutions
Products
Resources
Company
Industries
Partners
Support
Legal