Friday 5: This Week’s Top MarTech Articles

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

GDPR Confusion in Boardrooms About What Constitutes ‘Personal Data’
A MarketingTech Article

With GDPR just 9 months away, it would be reasonable to assume that boardrooms across the UK would be filled with chatter as companies decide on what their strategies are going to be. While 88% of the British business leaders are confident that their data is secure as possible (above the global average of 79%), there is still some confusion as to what exactly the new regulations entail…keep reading.

Business Intelligence vs. Business Analytics: Where BI Fits Into A Data Strategy
A CIO.com Article

Traditionally, enterprises have focused their data strategies around business intelligence (BI), but the rise of predictive and prescriptive analytics platforms, in part thanks to machine learning and artificial intelligence, is changing the equation. Even business intelligence itself is…keep reading.

How Equinox, Coca-Cola, American Express and Marcus Use Data for Storytelling
A Digiday Article

Many brands want to be storytellers and use data to inform what content works and what doesn’t. But it’s hard for them to know which metrics to use. C-level executives from Equinox, Coca-Cola, American Express and Marcus by Goldman Sachs recently shared how they approach data-driven storytelling and their insights are…keep reading.

What Will the Data Security Landscape Look Like in 2027?
An informationage Article

In the past, a business’s security infrastructure was built around a single line of defense and once a hacker had broken that line, there was nothing else in place to slow down or prevent access.

In the modern, digital-first world, this problem is much more apparent. Today, the huge number of mobile connected devices, applications and cloud-based services means…keep reading.

The 1 Thing You Should Offer to Survivors of Devastating Hurricanes
An Inc.com Article

Many individuals throughout the world are experiencing difficult times as communities are being devastated by hurricanes and coasts are ablaze with wildfires. Despite the destruction, loss of life, and challenging circumstances, people will survive, communities will resurrect, and we, as a nation, will move on. What keeps us going? How can people possibly overcome? The answer can be found in psychology…keep reading.

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