Marketing Strategy
December 5, 2023
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Friday Favorites: 5 MarTech Articles You Don’t Want To Miss
MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
Get The C-Suite On Board With Digital Transformation
An information week Article
Of all the challenges organizations face when it comes to digital transformation, arguably the most important to overcome is getting buy-in from the C-suite. Without validation and endorsement from the highest level of leadership within an organization, it’s unlikely that digital transformation will take hold in any sort of lasting or holistic way across the…keep reading.
CDP Definition Removing “Marketer-Managed”
A CDPI Institute Article
Times change and we’re now due to make the switch. A tentative new definition of: “A Customer Data Platform is a packaged system that creates a persistent, unified customer database accessible by other systems.” The main reason for the change is that over the past year we’ve consistently been substituting “packaged system” for “marketer-managed” when explaining the CDP. “Packaged system” relates more closely than “marketer-managed” to the prebuilt components and configurability that give CDP its…keep reading.
Can MarTech Really Influence Wider Business Processes?
A MarketingTech News Article
Despite the mounting pressures being placed on marketers to do – and achieve – more, budgets are still being stretched to their limits. Investment in marketing tech is no exception, which means the business case for comms platforms and apps needs to be strong. Most articles have covered topics such as budgeting for marketing automation software and even how to get a bigger budget signed off. But budget perhaps wouldn’t come into question if it was clear how much martech can positively influence…keep reading.
How To Use Location Data To Map Consumer Intent
A DMN Article
Intent marketing produces a high ROI by paying attention to the consumer and, these days, consumers reveal their proclivities through data. Thanks to new technologies, location-based data can be used to measure intent and drive sales. If you’re a marketer trying to gauge a consumer’s habits and likelihood to purchase, location data could tell you…keep reading.
The Future Of Feedback: How AI Fosters A Human Connection At Work
A Forbes Article
The future of work is a hotly speculated topic. Will we come to accept wearables as always-on trackers of our mood, wellness, and productivity? Does virtual reality turn the workplace on its head? Are robots our inevitable teammates, or worse yet, our bosses? Amidst the seemingly endless stream of “what if’s” and “when’s,” one former prediction is now a given: artificial intelligence is fully embedded into the workplace. As evidenced by countless think pieces, trendscapes, and product announcements, AI is changing the way we…keep reading.
