Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

The Future of Marketing Needs Tech, But Let’s Not Forget About The Humans
A Forbes Article

Many of us in the marketing profession talk about preparing our organizations for the future. This invariably turns to talk of technology. This is appropriate given that marketing needs to be brought fully into the data-driven, tech-enabled age in which we live. However, topics such as the digital transformation of marketing and advanced marketing analytics, as well as conversations with marketing professionals and leaders in organizations large and…keep reading.

Brands Must Look Beyond Summer Romances & Prioritize Meaningful Customer Relationships
An ExchangeWire Article

Today’s always-on digital world has affected our lives in a multitude of ways. One of which is how we find love. With the plethora of online dating websites and apps now available, it’s becoming increasingly difficult to master the digital minefield of love. But what inspires us to make that right swipe or click? How do relationships become more than just a…keep reading.

The Future Marketing Organization: Filling The Data Skills Gap
A MarketingWeek Article

Game-changing technology has altered the business and marketing landscape forever so that data dexterity is now essential for those who want to thrive. However, new research reveals firms are battling with a concerning lack of expertise in this area, given a quarter of marketers (24.4%) rank it as their biggest perceived skills gap. The data skills gap compares with other perceived skills shortages, including…keep reading.

Consumer 2.0: How The Internet Changed Everything
A MarketingTech Article

Some of the fresh-faced marketing grads reading this will be too young to recall the biggest shift in consumer behaviour for generations. It happened right under our noses, and if like me, you’re long enough in the tooth to remember a time before smartphones and super-fast broadband, you lived right through it. Back then, people didn’t all carry powerful supercomputers around in their pockets. When you needed to buy something, you’d…keep reading.

3 Presentation Tips From The Guy Who Received The Longest Standing Ovation Of Any TED Talk
An Inc.com Article

Storytelling is the single best tool we have to transfer our ideas to another person. Stories inform, illuminate, and inspire. Best of all, we know how to do it. Storytelling isn’t something we do; storytellers are who we are. Nothing will bring your next presentation alive better than a well-chosen, purposeful story. There are three primary types of stories that you can–and should–incorporate in…keep reading.