Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Martech

MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

AI Sets The Stage For A New Round Of Retail Innovation
A Forbes Article
Stewards of modern commerce are quickly becoming household names, such as Dollar Shave Club, Gilt and Warby Parker. As connected customers evolve, so must the foundation of modern commerce. Forward-thinking brands are already investing in strategies that get back to basics in three key areas. Keep reading…

Report: 2016 Holiday Quarter Saw Highest Rate of Digital Influence on Store Visitation
A MarTech Today Article
The fourth quarter of 2016 saw a significant uplift in physical store visits coming from digital campaigns.  In this newly released report, examine the offline visits driven by digital campaigns across 9 verticals. Keep reading…

Luxury Fashion Brands Shift Budgets to Digital
A Business Insider Article
As ad spending on print continues to decline, magazines viewed luxury fashion as one the last dependable categories for ad revenue, but it seems the tides are shifting as digital becomes the main way people consume content. Keep reading…

Who’s Ready for the GDPR? [Infographic] A CMS Wire Article
One of the most misunderstood things about the GDPR is that it covers EU citizen data, no matter which country the company using it is located. This means that any company in the world that stores EU citizen protected data has less than a year to come into compliance with the GDPR. Keep reading…

Innovating in a Highly Regulated Industry Like Health Care
A Harvard Business Review Article
Innovating in highly regulated industries can be challenging. But it is necessary, because even firms in these industries must innovate to gain competitive advantages and thrive. For innovation to flourish despite legal and regulatory obstacles, you must address innovation barriers head-on. Keep reading…

Partner Content Spotlight
Tealium partner and Digital Velocity sponsor, Blast Analytics & Marketing, has created an extremely useful  SEO cheat sheet. Their “5 Steps to SEO Success” checklist helps martech professionals get their marketing programs on track with these proven steps towards SEO success. Check it out today!

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