We’re thrilled to announce Tealium’s highly anticipated Snowflake inbound data source integration is now available. This powerful new connection between Tealium and Snowflake’s AI Data Cloud simplifies how you import and activate valuable customer data, helping your team make faster, more informed decisions.
What This Integration Delivers
- Seamless Data Flow: Import data from Snowflake tables or views with near real-time efficiency, keeping your customer insights current and actionable. Our flexible query modes (timestamp, incrementing, or both) intelligently identify new or modified rows, ensuring you’re always working with the latest information.
- Complete Data Compatibility: Work confidently with all Snowflake data types while mapping columns precisely to Tealium attributes. The integration maintains data integrity through intelligent visitor ID mapping that connects Snowflake data with your existing customer profiles, creating a truly unified view of each customer.
- Efficient Processing: Handle large datasets effortlessly with real-time batch processing, balancing performance with system efficiency.
How Your Team Benefits
- Richer Customer Insights: Combine historical data from Snowflake with real-time behavioral data in Tealium to build more accurate audience segments and deliver in-the-moment personalized experiences.
- Superior Data Quality: Our integration automatically cleanses and transforms data during import, significantly reducing manual preparation work and delivering higher quality information for your analytics and marketing efforts.
- Real-Time Activation: Move from data collection to meaningful action faster with immediate access to newly imported customer insights.
- Operational efficiency & cost savings: Automate previously complex data transfer processes to reduce redundant tasks and free your team to focus on strategic initiatives rather than data management.
- Flexible Implementation: Choose the data ingestion method that works best for your needs: In addition to the Snowflake inbound data source integration, you can also ingest data via API import, file import, or Tealium’s visual Data Connect query tools.
- Enterprise-grade Compliance & Governance: Maintain compliance with data governance requirements and privacy regulations, ensuring customer consent is respected throughout the data integration process. The integration supports GDPR, CCPA and other data regulations with consent.
Transform Your Customer Data Strategy
This integration represents a significant advancement in how businesses can connect their data warehouse insights with real-time customer engagement. By bringing Snowflake’s robust data storage capabilities together with Tealium’s customer data orchestration, your team can unlock deeper insights and create more effective customer experiences.
We encourage you to think about how this integration could enhance your specific customer data initiatives. Ready to learn more about transforming your approach to customer data? Contact our team today to discuss how the Tealium-Snowflake integration can support your business goals.
Come visit us at Snowflake Summit in San Francisco, June 2-5. Booth #1414.
