Getting More From Tealium’s Event Data Framework
In today's world, data is more important than ever before. Companies are collecting vast amounts of data from various sources, including websites, mobile apps, and social media. However, it can [...]
In today's world, data is more important than ever before. Companies are collecting vast amounts of data from various sources, including websites, mobile apps, and social media. However, it can [...]
In part two of our data series breaking down the different types of first party data you need to incorporate into your data foundation we will cover descriptive data. Descriptive data goes a [...]
Breaking up with third party cookies requires unique decisions for every organization, but these five steps will send you down the right path. The demise of third party cookies, along with a host [...]
Effectively and efficiently building customer trust with your consent and preference management practices requires strategic planning. The landscape that companies face in light of heightened [...]
Data residency is the physical location where data is stored and processed. It has become an increasingly important factor in how governments, businesses, and individuals manage their data, as it [...]
Data integration is not a new concept, but as technology evolves, the need for automated data integrations across all channels and platforms across all departments becomes more pervasive. [...]
There is a rising number of financial services implementing a CDP. Over the last few years, disruptive forces like financial technology, cryptocurrency and the uncertain economic impact of the [...]
"What is 2nd party data?" It's a common question among marketing professionals looking to create a data-driven marketing strategy. Spoiler alert: 2nd party cookies don't exist.
Internal and external data sources are typically managed by different teams, serve different functions, and integrating them together can be challenging. Many organizations will pick one main [...]
We are thrilled to announce our latest wave of product innovation with our ‘Integrate Everything’ release, giving you access to more data types, more flexibility in how you customize that data to [...]
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