Tealium vs Bloomreach CDP

Choose a CDP that Knows Customer Experience is More than Commerce

Customers are Omnichannel. Is Your Customer Data Platform Too?

Bloomreach is a one-stop cloud for simple ecommerce. Tealium AudienceStream CDP connects ecommerce to all your other tools, powering excellent customer engagement across all channels.

From website tags to mobile app streams, from campaign orchestration to predictive analytics—customer interactions create and demand a rich, trustworthy dataset. Tealium is built to collect and connect it all, in real time, via our library of 1,300 integrations (so far!). Bloomreach's Exponea CDP is largely a persona-building tool, with limited batch-based integrations outside the Bloomreach cloud. If your customer touchpoints include more than ecommerce, Tealium is the real deal.

Integrate to Orchestrate

You Can't Spell CX Without an EDF

Optimize for Customers

Integrate to Orchestrate

Integration is more than tossing batches of data from tool to tool. Tealium users know that integration means activation, as they can orchestrate campaigns or deliver personalized experiences in response to customer interactions as they happen.

Ultimately, integration also means your developers, marketers, and insights teams—and all their tools—are working together to make customers happy. Tealium makes it possible.

You Can't Spell CX Without an EDF

The secret behind our activation and orchestration lies in having a single, unified data collection framework. (Okay, it's not a secret.)
Tealium's Event Data Framework (EDF) preps and enriches data in real time, when it's collected. All your event and customer data in one platform. Which, in turn, creates easier campaigns and better customer experience. CDPs with limited data collection and management tools can't keep up, in terms of data quality or integrity.

Tealium privacy and security certifications

Optimize for Customers, Not for Your Vendors

Buying many tools from a single vendor can be convenient. The tradeoff is that committing to one marketing cloud ties your future options to someone else's roadmap. Sometimes, "built in" is code for "lock in."

Tealium's vendor-independent, data-first strategy gets the most value from all your marketing stack investments now, and gives you flexibility for whatever you need next. No matter who makes it.

Why Choose Tealium vs Bloomreach/Exponea CDP

Easy Access to Predictive Insights

Tealium's Predict provides machine learning and AI-powered insights. No black box here; you can predict any event you track, with complete visibility into attributes, weighting, and more. That makes our analytics feature-rich for data scientists and developers, but also easy to use for marketers via a point-and-click interface.

Keep the Workflows You Like

Your teams don't just have tools in place. They also have familiar workflows that may be automated. Get the most from what you already know, instead of disrupting everything to put someone else's cookie-cutter processes in place. Keep the workflows you like, and automate or customize in a few clicks with Tealium's Functions tool.

Customer References from Your World

Tealium has been building on our data-first vision since 2008, now with more than 1,000 enterprise customers in different industries around the world—now that's what we call momentum. Ask CDP vendors for references that match your markets and the full complexity of your business. Bloomreach mostly offers retail pure plays.

Powerful Privacy and Security Assurance

Enterprise-grade security, availability, and data privacy options are absolute must-haves. Tealium's third-party security and privacy certifications include HIPAA, ISO 27001 & 27018, Privacy Shield, and SSAE18 SOC 2 Type I & II. You can protect customer data in line with your most demanding policy and regulatory requirements.

A Couple Other Things Your Teams May Miss Out On with Bloomreach/Exponea CDP Vs. Tealium

No "Land and Expand" Agenda

Full-Stack Consent Management

Global Data Centers

Geo-Based Data Management

No "Land and Expand" Agenda

Tealium is laser focused on building and supporting a world-class CDP, happily working with any other vendors' tools in your toolkit. This agnostic approach is fundamental to Tealium. We're not selling a cloud.

We also provide clear pricing tiers, and support quick implementation and ramp-up with our pre-built integrations and point-and-click, no-code interface. Time to value is fast.

Full-Stack Consent Management

Today, customer consent is vital. Because customer experience crosses multiple channels and touchpoints, managing consent separately for ecommerce and other tools is a recipe for madness. Only Tealium helps organizations centralize management to honor consent along the entire journey and across every touchpoint, including Data-Subject-Access-Requests and Right-To-Be-Forgotten Requests. Consent Management is also fully integrated into the CDP via Tealium iQ Tag Manager.

Global Data Centers

Tealium offers fully hosted data centers around the world, thanks to our strategic partnership with Amazon Web Services. Our global footprint matches any in the industry. Need to quickly spin up data center capacity in a new location? We're already ahead of you.

Geo-Based Data Management

Along with our worldwide data center footprint, Tealium supplies tools to manage data flow based on geography, helping clients comply with standards and industry regulations that vary from region to region, like GDPR. We will sign a Business Associate Addendum (BAA) to help assure your data - and have signed many. A global CDP provider should offer no less.

“Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium [AudienceStream] CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.”

Erik Snyder, Business Intelligence Lead, Digital Experience, Humana

We Work Wherever You Work

Getting trusted data to your best of breed tools is just a click away

View Integrations

Tealium vs Bloomreach CDP

Choose a CDP that Knows Customer Experience is More than Commerce

Customers are Omnichannel. Is Your Customer Data Platform Too?

Integrate to Orchestrate

You Can't Spell CX Without an EDF

Optimize for Customers, Not for Your Vendors

Why Choose Tealium vs Bloomreach/Exponea CDP

Easy Access to Predictive Insights

Keep the Workflows You Like

Customer References from Your World

Powerful Privacy and Security Assurance

A Couple Other Things Your Teams May Miss Out On with Bloomreach/Exponea CDP Vs. Tealium

No "Land and Expand" Agenda

Full-Stack Consent Management

Global Data Centers

Tealium offers fully hosted data centers around the world, thanks to our strategic partnership with Amazon Web Services. Our global footprint matches any in the industry. Need to quickly spin up data center capacity in a new location? We're already ahead of you.

Geo-Based Data Management

“Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium [AudienceStream] CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.”

Erik Snyder, Business Intelligence Lead, Digital Experience, Humana

We Work Wherever You Work

Getting trusted data to your best of breed tools is just a click away

We’re Here to Help

Connect with us today for a custom demo to fit your specific use case.