CDP Success
Today, there is more data than brands know what to do with, making data management and meeting customer experience expectations challenging. That’s why marketers, developers, and business leaders across the globe are turning to a Customer Data Platform (CDP).
In this masterclass series, we’ll teach you everything you need to know about getting started with the powerful tool like:
- How to evaluate, justify, prepare for, and successfully launch a CDP
- Ways to use a CDP to streamline data privacy and create a foundation with compliance baked in from the start
- How to get c-level buy-in, staff an all-star CDP team, and determine your first CDP use cases
Marketers
Discover how to personalize customer experiences in real time with complete customer profiles fueled with unified, trusted omnichannel data.
Analysts
Learn how to create a sound first-party collection strategy to improve tracking and measurement from digital platform activity.
IT / Developers
See how a CDP reduces time spent managing your tech stack and helps maximize ROI by breaking down data silos.
[Now Available!] Why Adopt a CDP? Assessing the Past, Present, and Future Data Climate
Discover why a CDP is no longer just nice to have, but instead a need for organizations in order to stay agile in the customer data landscape. You’ll also learn:
- Why the market is driving brands towards a CDP and how they plan to use it
- How a CDP can help brands navigate data challenges, changes, and trends
- Successful CDP use cases like reducing cart abandonment, triggering real-time personalization, and more!
[Now Available!] The Importance of Switching to a First-Party Data Strategy in the New Age of Data
Learn how to switch to a first-party data strategy and why pivoting now will help you in the long-run. We’ll also share:
- Why you should care about third-party cookie loss and how to prepare for it’s lasting effects
- The difference between deterministic and probabilistic matching for identity resolution
- How a first-party data strategy can help you simplify data privacy compliance
[Now Available!] Expert Tips for Getting Buy-In and Successfully Onboarding a CDP
See key strategies for starting your CDP project off on the right foot as we teach you how to:
- Get buy-in across your organization – including C-level
- Determine which use cases to tackle first to drive the most value for your organization
- Onboard your CDP and creating a strategy that’s built to last
[June 23] The Org of the Future: Structuring a Team That’s Built to Last
Learn how to set your organization up for long-term success and maximize the value of your team and your tech as we discuss:
- The 6 steps for effectively staffing your CDP team
- Future customer data trends and predictions and ways to stay ahead of them
- Which metrics to measure CDP success to delight stakeholders
Third-Party Cookie Loss
Everything you need to know about the future of third-party cookies
Get StartedTealium’s data-first approach gives companies a trusted infrastructure to govern all of their customer data securely in one place, our Customer Data Hub.
