Digital Velocity 2025: Day 3

9:00 AM PT | Opening Remarks

9:05 - 9:30 AM PT - Track A | Cross-selling Based on First-Party Data

Learn how Mutual of Omaha unlocks the power of first-party data to drive intelligent cross-selling in the insurance industry. Understand how to leverage customer behavioral signals, policy information, and interaction history to identify high-potential cross-selling opportunities and deliver personalized insurance product recommendations. This presentation demonstrates how to create a seamless data ecosystem by integrating Snowflake's data warehousing capabilities, Optimizely's experimentation platform, and Salesforce Marketing Cloud's engagement tools.

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Dan Kresha

Director, Digital Commerce

Mutual of Omaha

9:05 - 9:30 AM PT - Track B | CDP and Data Strategy: Create Savings, Engage Customers, and Power an Enterprise Data Utopia

In a rapidly evolving digital landscape, mastering the complexities of data collection and analysis is critical for success. Join industry pioneers Kevin Wysocki, Scotty Hagen, and Ben Thompson as they unveil cutting-edge strategies for leveraging Tealium and advanced MarTech solutions.

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Ben Thompson

Sr Director, Analytics & Data Products

Bluestem

Kevin Wysocki

CEO

Sentinel Insights

Scotty Hagen

Founder

Project3 Consulting

9:30 - 9:40 AM PT | Snack Break ✨ Visit Tealium Beast Bar ✨

9:40 - 10:05 AM PT - Track A | From Data Foundations to ML-Driven Personalization: Transforming the Sports Streaming Experience

Learn how FanDuel - in partnership with Zion & Zion - built a data-driven foundation for advanced analytics and ML to unify siloed data sources into a single cloud-based data warehouse. FanDuel moved beyond basic reporting and embraced ML models to predict viewer preferences, personalize UX and inform decisions. These ML insights activated in Tealium’s CDP enabled smarter segmentation and ROI growth.

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Justin Hannah

Automation Senior Director, Marketing Technology

FanDuel Sports Network

Jack Pace

VP, MarTech & Data Strategy

Zion & Zion

9:40 - 10:05 AM PT - Track B | Coming Soon

10:05 - 10:15 AM PT | Snack Break ✨ Visit Tealium Beast Bar ✨

10:15 - 10:40 AM PT - Track A | AI at Scale: Personalizing Experiences with Tealium

A look at how customers are using AI and Tealium to deliver hyper-personalized experiences across channels, improving customer satisfaction and loyalty.

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Chandramouli Venkatesan

Vice President

Capgemini

Nick Albertini

Chief Technology Officer

Acceleration

Matt Gray

VP Global Partnerships

Tealium

Eric Rossado

Chief Product Officer

Monetate

10:15 - 10:40 AM PT - Track B | 16 Tealium Use Cases Fueling a 12 Month Innovation Calendar

Maggie Heatherman

Maggie is Director, Customer Success

Invoca

Nesby Ingram

Manager, Lead Marketing Technology

DIRECTV

10:40 AM PT | Snack Break ✨ Visit Tealium Beast Bar ✨

11:00 - 11:25 AM PT - Track C | Best Practices for Powering Your AMC Ecosystem via Tealium

Slalom and Amazon will talk through strategies and best practices for maximizing your Amazon Marketing Cloud (AMC) investments with rich, real-time data via Tealium. Discover ways to measure, modify and scale those campaigns over time for an optimal cross-channel strategy.

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Robbie Wallace

Principal Consultant

Slalom

11:00 - 11:25 AM PT - Track D | Charting the Course of Future Tealium Innovation

Join us for an exclusive glimpse into the future of digital innovation with Tealium's Chief Product Officer, Bob Page. In this compelling session, we'll explore the exciting developments and future enhancements that Tealium is spearheading to redefine the landscape of customer data management. Discover how Tealium is paving the way for businesses to thrive in an ever-evolving digital ecosystem. Don't miss this opportunity to stay ahead of the curve and be inspired by the possibilities of tomorrow with Tealium.

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Bob Page

CPO

Tealium

Jennifer Artabane

VP, Enterprise Products

Tealium

11:25 - 11:35 AM PT | Snack Break ✨ Visit Tealium Beast Bar ✨

11:35 - 12:00 PM PT - Track C | Latest Trends in Healthcare Personalization and What it Means for Other Industries

Industry experts will take us through how innovations such as AI, remote monitoring, etc. are helping patients and how to apply these can be applied to other industries to improve customer engagement without sacrificing the human touch that is essential to customer experience.

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Kelsey Warden

Associate Director Marketing

MD Anderson

Katelyn Engelking

Director, Marketing Analytics

MD Anderson

Jeff Browning

Manager, Digital Marketing Analytics and BI

BJC Healthcare

Nirmal Vemanna

Product Lead

Tealium

11:35 - 12:00 PM PT - Track D | Real-World Use Cases of Tealium

Discover how Tealium’s built-in AI functionality is revolutionizing the way businesses leverage real-time data. This session will showcase practical strategies to maximize the value of your data by using AI-driven insights and automation directly within Tealium. Learn how to enhance customer experiences, drive smarter decisions, and streamline operations with AI-powered capabilities designed to make real-time data more actionable than ever before.

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Ray Valencia

Senior Director Of Digital Customer Experience

Cinemark

Eric Blickley

Director, Digital Solutions

Epsilon

12:00 PM PT | Lunch - Event Concludes

Explore how Cinemark uses Tealium's CDP and Optimizely transform customer interactions with real-time segment integration. Learn from our loyalty badge case study, where we used web, app, and in-theater data to create dynamic audiences, enabling frequent members to earn badges for specific behaviors.

Additionally, Eric Blickley will discuss "low hanging fruit" CDP use cases. These are cases where clients who are either fresh from an implementation or haven't yet executed a campaign can do so.

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Day 3 - Agenda
AI & Data on the Digital Frontier

March 5 , 2025
Omni La Costa Resort & Spa
San Diego, CA

Agenda

9:00 AM PT | Opening Remarks

Dan Kresha

Ben Thompson

Kevin Wysocki

Scotty Hagen

9:30 - 9:40 AM PT | Snack Break ✨ Visit Tealium Beast Bar ✨

Justin Hannah

Jack Pace

9:40 - 10:05 AM PT - Track B | Coming Soon

10:05 - 10:15 AM PT | Snack Break ✨ Visit Tealium Beast Bar ✨

10:15 - 10:40 AM PT - Track A | AI at Scale: Personalizing Experiences with Tealium

A look at how customers are using AI and Tealium to deliver hyper-personalized experiences across channels, improving customer satisfaction and loyalty.

Read more

Chandramouli Venkatesan

Nick Albertini

Matt Gray

Eric Rossado

10:15 - 10:40 AM PT - Track B | 16 Tealium Use Cases Fueling a 12 Month Innovation Calendar

Maggie Heatherman

Nesby Ingram

10:40 AM PT | Snack Break ✨ Visit Tealium Beast Bar ✨

Robbie Wallace

Bob Page

Jennifer Artabane

11:25 - 11:35 AM PT | Snack Break ✨ Visit Tealium Beast Bar ✨

Kelsey Warden

Katelyn Engelking

Jeff Browning

Nirmal Vemanna

Ray Valencia

Eric Blickley

Day 3 - AgendaAI & Data on the Digital Frontier

March 5 , 2025 Omni La Costa Resort & Spa San Diego, CA

Agenda

9:00 AM PT | Opening Remarks

Dan Kresha

Ben Thompson

Kevin Wysocki

Scotty Hagen

9:30 - 9:40 AM PT | Snack Break ✨ Visit Tealium Beast Bar ✨

Justin Hannah

Jack Pace

9:40 - 10:05 AM PT - Track B | Coming Soon

10:05 - 10:15 AM PT | Snack Break ✨ Visit Tealium Beast Bar ✨

10:15 - 10:40 AM PT - Track A | AI at Scale: Personalizing Experiences with Tealium A look at how customers are using AI and Tealium to deliver hyper-personalized experiences across channels, improving customer satisfaction and loyalty. Read more

Chandramouli Venkatesan

Nick Albertini

Matt Gray

Eric Rossado

10:15 - 10:40 AM PT - Track B | 16 Tealium Use Cases Fueling a 12 Month Innovation Calendar

Maggie Heatherman

Nesby Ingram

10:40 AM PT | Snack Break ✨ Visit Tealium Beast Bar ✨

Robbie Wallace

Bob Page

Jennifer Artabane

11:25 - 11:35 AM PT | Snack Break ✨ Visit Tealium Beast Bar ✨

Kelsey Warden

Katelyn Engelking

Jeff Browning

Nirmal Vemanna

Ray Valencia

Eric Blickley

Day 3 - Agenda
AI & Data on the Digital Frontier

March 5 , 2025
Omni La Costa Resort & Spa
San Diego, CA

10:15 - 10:40 AM PT - Track A | AI at Scale: Personalizing Experiences with Tealium

A look at how customers are using AI and Tealium to deliver hyper-personalized experiences across channels, improving customer satisfaction and loyalty.

Read more