Digital Velocity 2025: Speaker Presentations

Future Trends and Tealium Innovation: The Modern Customer Data Architecture

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Mike Anderson

Mike Anderson

CTO

Tealium

How Customer Profiling Can Elevate the Customer Experience

Discover how Tealium and AWS empower businesses to elevate customer engagement through unified profiles. Learn how these powerful tools enable personalized marketing and real-time, event-driven interactions, helping you deliver tailored experiences across every touchpoint.

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Clare Ward

Worldwide Tech Leader for Travel and Hospitality

AWS

The Digital Advertiser's Playbook

Join Josh Wolf from Tealium and Gabe Richman from The Trade Desk to learn how advertisers are modernizing their ad campaigns to improve performance and increase ROAS in the face of increasingly restrictive technical and legal challenges.

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Josh Wolf

Senior Director of Solutions Consulting, Channel and Partnerships

Tealium

Gabe Richman (1)

Gabe Richman

GM, Data Partnerships

The Trade Desk

Accelerating Customer Journeys Through Data-Driven Integration

Explore how data-driven integrations can revolutionize customer engagement across marketing, sales, and service. In this session, we will cover three impactful use cases: delivering personalized offers to nurture existing customers, enabling next-best-action strategies to boost sales, and retaining high-value customers through enhanced service experiences. Learn the critical role of data structure, availability, and enrichment in amplifying engagement, as well as strategies for creating seamless, multi-channel customer journeys that deliver measurable results.

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dv-phil-lockhart

Phil Lockhart

CDO

Credera

Planning for Building a Balanced CDP: Using the Right Data Sources and Business Insights

Join us for an engaging session where one of Tealium's key Healthcare customers, MD Anderson, discuss strategies for implementing a balanced CDP. Considering all potential business use cases and integrating the right data sources from the start.

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Kelsey Warden

Associate Director Marketing

MD Anderson

Katelyn Engelking

Director, Marketing Analytics

MD Anderson

Tealium and AI: Revolutionizing Real-Time Data

Discover how Tealium’s built-in AI functionality is revolutionizing the way businesses leverage real-time data. This session will showcase practical strategies to maximize the value of your data by using AI-driven insights and automation directly within Tealium. Learn how to enhance customer experiences, drive smarter decisions, and streamline operations with AI-powered capabilities designed to make real-time data more actionable than ever before.

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Drew Halsch - Digital Velocity

Drew Halsch

Director, Solutions Consulting

Tealium

Sav Khetan

VP, Product Marketing

Tealium

Track A | Cross-selling Based on First-Party Data

Learn how Mutual of Omaha unlocks the power of first-party data to drive intelligent cross-selling in the insurance industry. Understand how to leverage customer behavioral signals, policy information, and interaction history to identify high-potential cross-selling opportunities and deliver personalized insurance product recommendations. This presentation demonstrates how to create a seamless data ecosystem by integrating Snowflake's data warehousing capabilities, Optimizely's experimentation platform, and Salesforce Marketing Cloud's engagement tools.

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Dan Kresha

Director, Digital Commerce

Mutual of Omaha

Track B | CDP and Data Strategy: Create Savings, Engage Customers, and Power an Enterprise Data Utopia

In a rapidly evolving digital landscape, mastering the complexities of data collection and analysis is critical for success. Join industry pioneers Kevin Wysocki, Scotty Hagen, and Ben Thompson as they unveil cutting-edge strategies for leveraging Tealium and advanced MarTech solutions.

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Ben Thompson

Sr Director, Analytics & Data Products

Bluestem

Kevin Wysocki

CEO

Sentinel Insights

Scotty Hagen

Founder

Project 3 Consulting

Track B | How to Take a Use Case from Ideation to Activation

Invoca, Tealium, and DIRECTV held an ideation session last year that took this long-standing shared customer relationship to the next level. By working together to educate stakeholders from across the business about the technologies available to them increased adoption rates and value driven by the platforms exponentially. The result? A 12-month innovation plan to drive business value across six different teams.

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Maggie Heatherman

Director, Customer Success

Invoca

Nesby Ingram

Manager, Lead Marketing Technology

DIRECTV

Track C | Powering Your Amazon Marketing Cloud via Tealium

Slalom and Amazon will talk through strategies and best practices for maximizing your Amazon Marketing Cloud (AMC) investments with rich, real-time data via Tealium. Discover ways to measure, modify and scale those campaigns over time for an optimal cross-channel strategy.

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Robbie Wallace: Digital Velocity Speaker

Robbie Wallace

Principal Consultant

Slalom

Alison Cuan

Global Ad Tech Business Development

Amazon Ads

Rio Longacre

Managing Director

Slalom

Track D | Real-World Use Cases of Tealium

Explore how Cinemark uses Tealium's CDP and Optimizely transform customer interactions with real-time segment integration. Learn from our loyalty badge case study, where we used web, app, and in-theater data to create dynamic audiences, enabling frequent members to earn badges for specific behaviors. Additionally Eric Blickley will discuss "low hanging fruit" CDP use cases. These are cases where clients that are either fresh from an implementation or haven't yet executed a campaign can do so.

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Ray Valencia

Senior Director Of Digital Customer Experience

Cinemark

Eric Blickley

Director, Digital Solutions

Epsilon