AI & Data on the Digital Frontier

Join Ryan Rohrman, CEO of Rohrman Auto Group and Patrick Crosby, Alliance Lead from Snowflake as they explore how integrating a real-time CDP with Snowflake Cloud Data Warehouse unlocks new possibilities for data-driven decision-making. Discover how real-time data collection and activation enhance enable better customer insights and analytics to jumpstart sales and marketing efforts.

Learn how FanDuel - in partnership with Zion & Zion - built a data-driven foundation for advanced analytics and ML to unify siloed data sources into a single cloud-based data warehouse. FanDuel moved beyond basic reporting and embraced ML models to predict viewer preferences, personalize UX, and inform decisions. These ML insights activated in Tealium’s CDP enabled smarter segmentation and ROI growth.

Join Josh Wolf from Tealium and Gabe Richman from The Trade Desk to learn how advertisers are modernizing their ad campaigns to improve performance and increase ROAS in the face of increasingly restrictive technical and legal challenges. Presentation

Join a panel of Tealium customers and partners as they share how they’re leveraging their data to drive impactful AI and ML use cases and fuel advanced AI models. From real-time personalization to predictive analytics and automation, these leaders will discuss how their data strategies are unlocking innovation and delivering measurable results. Learn how they’re overcoming challenges, maximizing the value of their customer data, and integrating AI and ML to transform customer experiences and business outcomes. This session offers actionable insights for organizations looking to turn data into intelligence and stay ahead in an AI-driven world.

In an evolving digital landscape defined by regulatory changes and shifting technologies, marketers face growing challenges in delivering impactful, personalized campaigns. Join industry experts from Four Season, Pinterest, and Snap as they share how to overcome these hurdles with turnkey adoption of the Conversions API (CAPI). Discover how Tealium's platform enables secure, efficient CAPI implementation while driving improved personalization and media performance. Learn how strategic partnerships with trusted platforms are helping brands navigate complexity, achieve measurable results, and stay ahead in a privacy-first world.

Setting up governance and consent in siloed marketing groups with multiple identity structures creates complex challenges. This session explores strategies to align teams, streamline identity management, and improve data accuracy for a cohesive omnichannel marketing approach.

Join us for an engaging session where one of Tealium's key Healthcare customers, MD Anderson, discuss strategies for implementing a balanced CDP. Considering all potential business use cases and integrating the right data sources from the start. Presentation

Discover how Tealium’s built-in AI functionality is revolutionizing the way businesses leverage real-time data. This session will showcase practical strategies to maximize the value of your data by using AI-driven insights and automation directly within Tealium. Learn how to enhance customer experiences, drive smarter decisions, and streamline operations with AI-powered capabilities designed to make real-time data more actionable than ever before. Presentation

Join this fireside chat as Tyler Griswold and Harsh Karmarkar discuss innovative and sophisticated deployment of Tealium in support of Santander's Openbank CDP