Digital Velocity Sydney 2025: Speaker Presentations

Tealium – Success With Data in An Agentic Future

CEO Jeff Lunsford presents the current state of the data and AI landscape, challenges, opportunities, and solutions to help your business adapt and thrive.

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Jeff

Jeff Lunsford

CEO

Tealium

Cathay – Flying Smarter: How Cathay is Innovating Customer Experience, Loyalty & Retention

Discover how Cathay is using Tealium’s CDP to enhance loyalty and retention through real-time insights, AI-powered chatbots, and personalised journeys to reshape travel experiences and customer connections in a post-COVID world.

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Aldric Chau

General Manager Digital

Cathay

Tealium – Future Trends & Innovation: The Modern Customer Data Architecture

CTO & Founder Mike Anderson walks us through what makes data actionable, the tsunami of change in relation to privacy, the rise of data clouds, customer-centric data strategies, and more.

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Mike Anderson

Mike Anderson

CTO & Founder

Tealium

L'Oréal – Driving Data Innovation: L'Oréal’s Journey in Personalisation & Media Efficiency

Carla Piccione shares L'Oréal's journey in leveraging data to enhance personalisation, improve media efficiency, and empower teams. Learn key insights from their experience with first-party data, upskilling, and driving impactful change in their digital & data strategies.

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Carla Piccione

CRM Major Programs Manager

L'Oréal

Spark New Zealand – AI-Powered, Data-Driven: How Spark NZ Is Transforming Customer Decisioning with Kapello and Tealium

As telco offerings become commoditised, competitive edge now lies in smart data and AI use. Travena & Scott explore how Spark New Zealand leveraged Tealium’s real-time data and its AI engine, Kapello, to scale first-party data, improve customer experience, and drive growth.

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Travena Addenbroke

Travena Addenbroke

Marketing Transformation & Gen Ai Lead

Spark New Zealand

Scott Kempster

MarTech Chapter Lead

Spark New Zealand

Credera, Emarsys, Optimizely & Tealium – The AI-Powered Tech Stack: How to Unlock Intelligence Across Your Ecosystem

Hear how industry experts are building AI-powered tech stacks to turn raw data into actionable insights. This discussion covers key elements like data management, activation, real-time personalisation, and decisioning—helping businesses harness AI effectively and drive smarter, faster decisions at scale.

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Caitlin Riordan

Caitlin Riordan

VP & GM APJ

Tealium

Heidi Bullock

CMO

Tealium

Kevin McDonald

CEO

Credera

Simon McDonald

VP & GM APJ

Optimizely

Will Wilson

RVP Sales

Emarsys

Personalised Plates Queensland & Publicis Groupe – Selling the Easiest Product in the World NOT to Buy - How PPQ Drove Success with Tealium

Join Personalised Plates Queensland to learn how a data-driven marketing transformation boosted conversion rates by nearly 20%. Discover how Tealium and cross-functional collaboration enhanced customer insights, satisfaction, and delivered measurable business outcomes.

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Joshua Lee

General Manager

Personalised Plates Queensland

Paul Ellender

Digital Experience & eCommerce Director

Personalised Plates Queensland

Maurice Riley

Chief Data Officer ANZ

Publicis Groupe

Tealium – Tealium & AI: Revolutionising Real-Time Data

CMO Heidi Bullock shares how Tealium’s built-in AI turns real-time data into actionable insights. Learn how to enhance experiences, streamline operations, and drive smarter decisions with AI-powered automation.

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Heidi Bullock

CMO

Tealium

Journey Beyond – AI Fast Track: How Journey Beyond is Boosting Productivity, Innovation, and ROI in Immersive Travel Experiences

Discover how Journey Beyond uses AI to streamline operations, boost engagement, and accelerate ROI. Learn how chatbots and data insights are transforming travel experiences and shaping the industry’s future.

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Michael Lorenzoni

Michael Lorenzoni

Marketing Automation & Retention Manager

Journey Beyond

Bupa & Tealium – CDP Maturity Unlocked: Assess, Evolve, and Maximise Your Data Potential

Join this practical fireside chat with Bupa to assess your CDP maturity, uncover common gaps, and explore growth strategies. Gain actionable steps to optimise data capabilities and drive stronger business outcomes.

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Ben Combe

GM Digital Insights & Analytics

Bupa

Ross Macrae

Principal CDP Strategist

Tealium

Credera – Building for Velocity: Data Foundations for Real-Time Personalisation

Delivering real-time, personalised experiences is tough amid data silos, privacy challenges, and AI hype. Join Mackenzie and Bronwen as they cut through the noise, tackle key barriers, and share actionable insights to help you achieve real-time personalisation with confidence.

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Bronwen Edwards

Bronwen Edwards

Head of MarTech Practice

Credera

Mackenzie Rae Knapp

Mackenzie Knapp

Principal Consultant

Credera

Deakin University, Spark New Zealand, Tealium & Visit Vic – Driving Transformation in the age of AI: The Art of Leading Change

Effective leadership is key to unlocking AI’s potential. This session explores how to drive AI adoption, manage change, and align teams. Learn strategies to overcome resistance, ensure smooth integration, and achieve measurable results from AI-driven transformation.

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Caitlin Riordan

Caitlin Riordan

GM & VP APJ

Tealium

Chris Rundle

Director – Digital, Data & Insights

Visit Vic

James Tonkin

Director of Digital Marketing

Deakin Univeristy

Travena Addenbroke

Travena Addenbroke

Marketing Transformation & Gen Ai Lead

Spark New Zealand

LinkedIn, Snap Inc, Tealium, Deakin University – Unlocking Performance Advertising: The Power of Conversions API and First-party data

Hear from experts on how Conversions API (CAPI) is transforming digital marketing. Learn to leverage first-party data, optimise ad spend, and future-proof strategies for better ROI and customer relevance.

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Abhishek Loumish

Abhishek Loumish

Group Manager, Marketing Science (ANZ)

Snap Inc

Christopher Geronimo

Christopher Geronimo

Performance Lifecycle Manager

Deakin University

Lara Brownlow

Head of Channel Sales & Partnerships APAC

LinkedIn

Matt Gray

SVP, Partnerships & Alliances

Tealium

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