6 Steps to Staffing for a CDP
Get the inside scoop on what brands should do in preparation for bringing a new CDP on board to ensure total implementation success. Tealium’s Dustin Horning, Director of Customer Solutions and Delivery, and Richard Morrow, Director of Customer Success share critical steps to take up front and strategic measures to put in place before you start using a CDP.
Tips on Getting Started with a CDP
Featuring Bluestem Brands
If you’re thinking about getting a CDP, this session is a must-attend. Tune in to hear Bluestem’s Ben Thompson walk you through the CDP implementation process, starting with ways to get buy-in from stakeholders. See how other companies have seamlessly integrated this revolutionary asset into their marketing strategy and how they’re using it on a day-to-day basis.
Sitting Courtside with The Utah Jazz’s Customer Experience Strategy
Featuring the Utah Jazz
Join this session to hear from NBA basketball team Utah Jazz’s VP of Analytics and Digital Development, Jared Geurts, as he gives you courtside seats to view how personalization increased ticket sales and improved customer experience.
