Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
What Your Board Needs To Know About Tech Advancement In Digital Transformation
A Forbes Article
We talk a lot about key stakeholders in digital transformation. Usually, that means a discussion about members of the C-suite, or other leaders and executives that need to “walk the walk” so employees will get on board with the change digital transformation inevitably brings. But what about your Board members? For digital transformation to be, well, transformational,…keep reading.
With 6 Months to Go Until CCPA Kicks In, Confusion and Growing Uncertainty Prevail
A MarketingLand Article
Last week the Association of National Advertisers (ANA) strongly reasserted a position it articulated last year in favor of national privacy regulation. The trade organization is also calling for preemption of current and pending state privacy laws – especially the California Consumer Privacy Act (CCPA), which is set to…keep reading.
Consumers Indicate Experience, Not Price, as Top Conversion Factor
A MarTech Today Article
A recent report from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences is critical to connecting with consumers to drive revenue. Merkle surveyed 500 US consumers for the report, which analyzes how and why customer experiences affect where they choose to…keep reading.
Connecting Frontline Workers to Back-End Systems
A CMS Wire Article
Frontline employees in brick-and-mortar stores, financial institutions, hospitality venues and other businesses act as the public face of their companies. But too often these workers don’t receive the back-office support they need, which prevents them from providing the experiences today’s customers expect — from knowing if products not on the shelf are available in the back of the store, or when they might be available from the warehouse, to understanding a customer’s history with the business…keep reading.
Speak Up: How Voice Search Is Changing Shopping Behavior
A Chief Marketer Article
Voice search is becoming a convenience many consumers rely on, but the results served up isn’t really impartial. All the leading smart speakers serve up biased search results and pre-filtered shopping recommendations. Artificial intelligence isn’t independently intelligent, it’s programmed, with a vested interest. We know this; there’s nothing backhanded about it….keep reading.
