Creating Customer-Centric Experiences Through Data

 In Customer Success, Data, Martech

Reading Time: 2 minutes

Business models are fundamentally changing based on the experiences consumers are having with brands. And this disruption is driven by data — the language of those relationships. Organizations are now understanding the power in data to guide an experience and understand what consumers are telling them.

Chris Slovak, VP Global Solutions Consulting, Tealium, recently did a webinar on “Creating Customer-Centric Experiences Through Data.”

In this webinar, Chris showed attendees how to create exceptional customer experiences through data. Key takeaways are below:

5 Factors Changing Experience

  1. Experience = product
  2. The moment matters
  3. Data is a business asset
  4. Governance and trust are synonymous
  5. There is too much data
Data is the language of all customer relationships Click To Tweet

5 Mandates For Adjusting To Evolving Customer Expectations

Customer at the center

  • Empathize
  • Do not use opinions
  • Invest in content (experience)
  • Test, learn, adjust

Moments are real time

  • Gather
  • Understand
  • Decide
  • Respond/act
  • Match message to context

Access and ownership

  • Freedom of data in the organization
  • Access and structure to data
  • Both a technical requirement and a business strategy
  • First-party data is a competitive advantage
  • Technology should empower teams

To learn the remaining 2 mandates watch the on-demand webinar here.

Data is a plural of “datum”, latin noun meaning “something given” Click To Tweet

To get more key insights and takeaways on Creating Customer-Centric Experiences Through Data watch the on-demand webinar and learn:

  • 5 factors that are changing a customers experience
  • How data plays a critical role in creating engaging and meaningful moments
  • 5 mandates for adjusting to the evolving expectations of customers
  • And so much more!

Watch the on-demand webinar and start employing better customer-centric experiences through data today!

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