Tealium iQ Tag Management

Why do our customers choose Tealium iQ Tag Management?

As the foundation of Tealium’s Customer Data Hub, Tealium iQ helps organizations unify disparate data sources and drive consistent customer experiences. Equipped with an ecosystem of over 1,300 turnkey vendor integrations offered via tags and APIs, you can easily deploy and manage vendor tags, test new technologies, and finally take control of your marketing technology stack.

Data Privacy and Protection

• Provide website visitors with convenient opt-in and opt-out choices
• Audit the data collection of all marketing vendors
• Enforce privacy preferences across your whole tech stack

Real-Time Data Collection

• Maximize performance on high traffic sites with Tealium’s global Content Delivery Network (CDN) architecture
• Filter and monitor client-side data streams for richer, high-quality customer data – in real-time
• Out of the box extensions that let you host data layers and standardize data

Integration Ecosystem

• 1300+ integration marketplace with the world’s largest media partners
• End-to-end customer data collection and activation
• Integrations are easy to set up. No coding required

“From building a data layer to implementing the Tealium JS tag on your site, the product is very easy to use. With its host of integrations, Tealium covers all the essential marketing and analytics providers to get your site tagged up. The ease of updates and site changes makes it easy for non-tech people to start managing tags, mappings, and load rules.”
– Justin H., Enterprise Account

Key Benefits

• Unite all your marketing technologies with common definitions and nomenclature
• Real-time data collection and activation with the fastest tag delivery network
• Reduce ongoing data maintenance costs
• Increase sales, improve customer experience, and reduce website abandon rates
• Reduce integration development & maintenance costs
• Create a more complete view of customer behaviors
• Data governance to unify IT, legal, and marketing