Tealium Presents:
AI & Data-Driven Innovation

Real Strategies from Industry Leaders
Join Tealium’s Founder/CTO, along with thought leaders from UPS, BrainTrust Partners, and Choreograph, for an exclusive afternoon of innovation and insight—followed by a vibrant evening of food, fun, and networking.

Wednesday, February 25, 2026
2:00PM - 4:30PM ET: Thought Leadership
4:30PM - 6:30PM ET: Networking Reception
The Westin Atlanta Perimeter North

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Looking forward to seeing you there!

Unlock AI & Data-Driven Innovation in Atlanta

Join fellow marketers, technologists, and business leaders for an exclusive afternoon of forward-thinking insights and meaningful networking. Hosted at the The Westin Atlanta Perimeter North, this event brings together some of the most innovative voices in customer data, personalization, and digital strategy—including experts from Tealium, UPS, BrainTrust Partners, and Choreograph.

You'll gain firsthand perspectives on the evolving world of Customer Data Platforms (CDPs), actionable marketing tactics, and how leading brands are using data to deliver real business outcomes—while preparing their organizations for AI-powered transformation. Learn how to build a trusted data foundation that activates real-time insights, enabling both today’s use cases and tomorrow’s AI strategies.

Tealium Presents: AI & Data-Driven Innovation in Atlanta

What to Expect

- Thought Leadership Sessions: Dive deep into customer data innovation with presentations from industry leaders shaping the future of marketing and technology.
- Real-World Strategies: Learn practical, proven tactics from top brands—and how they’re building agile data foundations that unlock new possibilities, including AI-driven use cases.
- Strategic Networking: Connect with fellow professionals in a relaxed, engaging atmosphere, and build lasting relationships with industry leaders.

Whether you're just starting your customer data journey or optimizing a mature stack, you'll leave this event inspired and equipped with strategies built for today's needs—and tomorrow’s innovation.

Your afternoon agenda

2:00 PM – Welcome

Location: Mercer Ballroom, The Westin Atlanta Perimeter North

Kick off the day with a warm welcome and opening remarks, setting the stage for an interactive afternoon of real-world insights, peer connection, and AI-powered innovation.

2:10 PM – From Pixels to Purpose: The Story of the Data Layer

Speaker: Mike Anderson, Founder and CTO, Tealium

The data layer has come a long way from simply capturing digital exhaust to becoming the living, contextual heartbeat of customer experience. In this session, Tealium CTO Mike Anderson will unveil The Story of the Data Layer - its evolution from a retrospective analytics artifact to a real-time, descriptive, and adaptive data foundation that explains what is happening in the moment. Join us to learn how the future of data isn’t about looking back, it’s about powering what happens next.

2:40 PM – From Hype to Impact: Turning AI Into Real Business Value

Speaker: Tim Hayden, CEO & Managing Partner, BrainTrust Partners

There is AI you control, and AI that controls your brand. Explore how readiness for a fast-changing future starts with data you capture and manage today, open source models, and a focus on current customers. Drawing on real-world examples, Tim will break down where AI is creating true business value today—and how organizations can move beyond experimentation to scalable, insights-driven growth.

3:00 PM – Networking Break

3:15 PM – Customer Data Strategies in an Agentic Future

Speakers: Drew Halsch, RVP, Solution Consulting, Tealium &
Frederick Berlanti, Principal Product Manager, Tealium

Prepare for an AI-driven future with strong data foundations and governance frameworks. Discover how to clean and standardize diverse data types, ensure responsible AI use, and shift from tech-centric to data-centric teams to power real-time, trustworthy experiences.

3:45 PM – Panel Discussion: The AI-Ready Data Advantage: What Winning Teams Do Differently

Moderator: Nick Albertini, Field CTO, Global, Tealium
Panelists:
Milin Shah, Director of Data Strategy and MarTech Enablement, UPS
Alexander Negash, Director of Data Science at Choreograph, part of WPP

In this panel, leaders from top brands will share how they’re using AI and real-time data to transform customer experiences at scale — breaking down silos, personalizing in real time, and driving business impact.

4:30 PM – Networking Reception

Location: Ballroom Terrace, The Westin Atlanta Perimeter North

Cap off the afternoon with a lively networking reception featuring food, drinks, and great conversation. Connect with speakers, peers, and industry leaders in a relaxed setting designed to spark new ideas and valuable relationships.

Featured Speakers

Mike Anderson

Founder and CTO
Tealium

Nick Albertini

Field CTO, Global
Tealium

Drew Halsch

RVP, Solution Consulting
Tealium

Frederick Berlanti

Principal Product Manager
Tealium

Milin Shah

Director of Data Strategy and MarTech Enablement
UPS

Tim Hayden

CEO & Managing Partner
BrainTrust Partners

Alexander Negash

Director of Data Science
Choreograph, a WPP Media Brand

Space is limited – RSVP today

This is an invite-only event with limited spaces. Please save your seat today if you'd like to attend.
We look forward to welcoming you!

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FAQs

What's the format of the event?

Join Tealium’s Founder/CTO, along with thought leaders from UPS, BrainTrust Partners, and Choreograph for an exclusive afternoon of innovation and insight—followed by a vibrant evening of food, fun, and networking.

2:00 PM – 4:30 PM: Thought Leadership
4:30 PM – 6:30 PM: Networking Reception

What's the address?

The event will be held in the Westin's Mercer Ballroom and will be followed by a networking reception.

Address: The Westin Atlanta Perimeter North, 7 Concourse Parkway NE, Atlanta, GA 30328

What if I need to cancel my place?

If you register but can no longer make the event, please let your contact at Tealium know. Space is limited so if you can't make it, we'd love to offer your place to someone else.

Email events@tealium.com if you have any questions.

Is parking available at the event?

Complimentary self-parking will be provided for all guests courtesy of Tealium.

Tealium Presents: AI & Data-Driven Innovation