Tealium’s Data Activation Workshop - Power Up Your Personalisation
Sydney 2025

This is a hands-on, expert-led session where you’ll brainstorm and design your personalisation roadmap.

With only 15 seats available, this session is built for focused learning, high engagement, and tailored feedback.

This workshop is ideal for Tealium Champions from:

• CRM, CX, Digital Marketing, or Martech professionals
• Teams looking to operationalise personalisation across multiple channels
• People responsible for audience strategy, activation, or CX design

Max 2 people per team to keep the session collaborative and high impact.

Types of Personalisation

• Explore behavioural, contextual, lifecycle, and predictive strategies — and map them to your customer journey.

Audience Building: Theory into Practice

• Build real-time audiences using signals like events, attributes, consent, and timing.

Moments API in Action

• See Tealium activate personalisation live across web banners, chatbots, and call centre prompts.

Design Your Personalisation Blueprint

• Define your opportunity, target audience, channels, signals, and success metrics

Peer Networking & Drinks

• Learn from Tealium peers, present your blueprint, gather feedback, and connect with fellow personalisation pros.

• Expert facilitation + live product walkthroughs
• Interactive exercises and activities
• Lunch and networking drinks provided