Brand Assets

The Tealium logo represents our master brand. Never alter the logo. Only use it in Midnight, White, or Teal. If using the Teal version, always pair it with a high-contrast background to meet ADA compliance.

Teal — Light Background

White — Dark Background

Midnight — Light Background

The identity symbol (dot cluster) may be used alone in small assets, after first Tealium mention, or as an accent element — never on a cover without the full logo present.

Print Logos
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Print Icons
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Web Logos
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Web Icons
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Screenshots

Download current screenshots for blog posts, press releases, or stories featuring Tealium. Product shots can be shown stand-alone or as a background and should not reveal any proprietary information.

All Screenshots — Download (zip)

Use contrasting color combinations for readability. All combinations are ADA compliant. Gradients use two colors max and are limited to backgrounds or standalone design elements.

Primary Colors

Teal

#68D8D5

RGB 104, 216, 213 · CMYK 61, 0, 25, 0

Deep Teal

#006D80

RGB 0, 109, 128 · CMYK 98, 42, 40, 10

Midnight

#051838

RGB 5, 24, 56 · CMYK 99, 86, 44, 58

Accent Colors

Mint

#B0E2E2

Lime

#B2F94B

Strategic accent only — not for backgrounds

Canvas Colors

Canvas

#EDF1F4

Stone

#BFBFBF

White

#FFFFFF

Approved Gradients

Deep Teal & Midnight

Teal & Midnight

Primary Font

Montserrat

AaBbCcDd EeFfGg 1234 !?@#

Thin* · Extra Light* · Light · Regular · Medium · Semi Bold · Bold

* Thin & Extra Light permitted at 18px or larger only.

System Fallback

Open Sans

AaBbCcDd EeFfGg 1234 !?@#

Regular · Bold

Use photography as a subtle background or storytelling element. Midnight and Deep Teal overlays are approved.

Choose photos that are

Inclusive and authentic
Immersive and engaging
Balanced and soft in color
Soft lighting, natural poses
Not staring directly at camera

Avoid photos that are

Staged or cliché in composition
Overly literal to the message
Direct camera stares
Harsh or dramatic lighting
Overcrowded or chaotic

These graphics are proprietary and protected under intellectual property laws. Use them only in accordance with these guidelines.

Use logo on approved color fields or photography
Maximize clear space around the logo
Use only Midnight, White, or Teal logo variants
Reference Tealium in editorial and partner contexts

Implying Tealium endorsement of your product or service
Using the logo as part of your own brand name
Altering or combining graphics without written consent
Using ® before trademark registration is finalized

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344

Brand Assets

Logo

Screenshots

Color Palette

Primary Colors

Accent Colors

Canvas Colors

Approved Gradients

Typography

Imagery

Legal Usage

Permitted

Not Permitted