Privacy and Personalisation

A Balancing Act to Innovate

the Customer Experience

Check out Tealium x Meta’s report on “Privacy and Personalisation: A Balancing Act to Innovate the Customer Experience” and learn more about their 5 key recommended actions to establish a privacy-compliant data collection and management strategy:

  1. Prioritise a data-first mindset to CX innovation and invest in fit-for-purpose data management tools.
  2. Identify the data most valuable to delivering personalised customer experiences, and calibrate your first-party data strategy accordingly.
  3. Build a privacy-first data management ecosystem that honours customers’ privacy choices.
  4. Adopt a best-of-breed technology stack that enables transparency, control and efficiency in the management of customer data to protect consumer privacy and preserve trust.
  5. Consider investing in a privacy-enhancing technology solution that drives personalisation and performance, such as the world’s most trusted CDP, Tealium.

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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Orchestration, First-Party Data, Governance, Healthcare, Identity Resolution, Integrations, Machine Learning, Personalization, Predict, Privacy, Retail
Product: AudienceStream Customer Data Platform
Vertical: B2B, Digital Services, Entertainment, Financial, Healthcare, Hospitality, Media, Retail, Sports, Travel
Business Issue: Data Readiness, Digital Transformation, Single View of the Customer (Infrastructure), Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)