Privacy and Personalisation

A Balancing Act to Innovate
the Customer Experience

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Check out Tealium x Meta’s report on “Privacy and Personalisation: A Balancing Act to Innovate the Customer Experience” and learn more about their 5 key recommended actions to establish a privacy-compliant data collection and management strategy:

  • Prioritise a data-first mindset to CX innovation and invest in fit-for-purpose data management tools.
  • Identify the data most valuable to delivering personalised customer experiences, and calibrate your first-party data strategy accordingly.
  • Build a privacy-first data management ecosystem that honours customers’ privacy choices.
  • Adopt a best-of-breed technology stack that enables transparency, control and efficiency in the management of customer data to protect consumer privacy and preserve trust.
  • Consider investing in a privacy-enhancing technology solution that drives personalisation and performance, such as the world’s most trusted CDP, Tealium.