Check out Tealium x Meta’s report on “Privacy and Personalisation: A Balancing Act to Innovate the Customer Experience” and learn more about their 5 key recommended actions to establish a privacy-compliant data collection and management strategy:

1. Prioritise a data-first mindset to CX innovation and invest in fit-for-purpose data management tools.
2. Identify the data most valuable to delivering personalised customer experiences, and calibrate your first-party data strategy accordingly.
3. Build a privacy-first data management ecosystem that honours customers’ privacy choices.
4. Adopt a best-of-breed technology stack that enables transparency, control and efficiency in the management of customer data to protect consumer privacy and preserve trust.
5. Consider investing in a privacy-enhancing technology solution that drives personalisation and performance, such as the world’s most trusted CDP, Tealium.