AdTech

Adform

Join a live demonstration of Tealium's native support for Adform to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Adform provides a variety of tracking solutions for tracking website, mobile app or server side activities. Each website tracking tag can be configured to track a single page event or multiple events at once, as for example, all website page views. Based on the page name parameter, tracking points are automatically created within the Adform platform, which are to be used for analysis in our reporting tools and for retargeting activities as distinct audiences in Adform campaigns.

Supported Integration Types

Adform can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Adform can be integrated in the following ways:

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Send Product Info

Set automated triggers for sending product information to Adform for display ad targeting

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