Join a live demonstration of Tealium's native support for Adform Segments to see how Tealium makes it easier to implement and enrich this part of your digital stack.
Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform Flow – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign life cycle. Adform provides a variety of solutions for tracking website, mobile app, or server-side activities. This integration allows you to Manage your Segments - groups of Internet visitors who share the same categories, behaviors and attributes (age, gender, and geographic location) from within the Tealium AudienceStream platform.
Supported Integration Types
Adform Segments can be integrated in the following ways:
AudienceStream
AudienceStream
These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
Supported Device Types
Adform Segments can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
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