Google Ads

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Join a live demonstration of Tealium's native support for Google Ads to see how Tealium makes it easier to implement and enrich this part of your digital stack.

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About Google Ads

Setup Google Ads JavaScript tag with ease through Tealium iQ. Tealium's Integration provides for both Google Ads Conversion tracking as well as adding visitors to your Remarketing lists. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which additional data points are shared with this vendor. Whether you're looking to attract new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google Ads can help.

Supported Integration Types

Google Ads can be integrated in the following ways:

AudienceStream

Device-Based Delivery

EventStream

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Google Ads can be integrated in the following ways:

Connected Devices

Mobile

Web Browser

Your Server

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Features

This integration offers these features:

Google AdWords Conversion
Track Google AdWords Conversions with the Tealium Tag for Google AdWords
Google AdWords Remarketing
Tealium iQ is the fastest and easiest way to add the Google AdWords Remarketing tag to your pages. Once added
Add Visitor to List or Segment
Use AudienceStream to add a visitor to your AdWords list
Remove Visitor from User-List or Segment
Remove Visitor from list or segment using AudienceStream. This allows for very strategic use of your online Ad spend.

State of the CDP 2024

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State of CDP Report 2024

State of CDP Report 2024

Google Ads

Get a Demo

About Google Ads

Supported Integration Types

Google Ads can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Google Ads can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

State of the CDP 2024

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue