Google Analytics

Analytics

Mobile

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About Google Analytics

Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience.

Supported Integration Types

Google Analytics can be integrated in the following ways:

AudienceStream

Device-Based Delivery

EventStream

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Google Analytics can be integrated in the following ways:

Connected Devices

Mobile

Web Browser

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Features

This integration offers these features:

Send Social Event
Sends a page link event to Google Analytics
Send Click Event
Sends a page click event to Google Analytics
Send Link Event
Sends a page link event to Google Analytics
Screen View Event
Sends a screen view event to Google Analytics
Page View Event
Load Rules
Data Layer Mapping
Extensions
Request User Deletion
The Google Analytics User Deletion API allows a Google Analytics customer to delete data for a given user identifier from a project or web property. User Deletion requests can be made using either Firebase projects or Google Analytics properties.
Client-side Libraries
Tealium iQ supports GA4

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Google Analytics

Get a Demo

About Google Analytics

Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience.

Supported Integration Types

Google Analytics can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Google Analytics can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Features

This integration offers these features:

2025 Future of Customer Data

Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.